News - Online Marketing

October 2, 2018 News

Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.

Taking a big risk sometimes leads to a big reward.

October 1, 2018 News

How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey

There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.

September 30, 2018 News

Are You a Technical Founder? Here’s How to Get Better at Communicating Your Vision.

It doesn’t matter how great your product is if you can’t explain it to others.

September 30, 2018 News

5 Fun Halloween Marketing Ideas for Your Small Business

Ready for some scary-good inspiration? Think about ‘Halloween-izing’ your products ahead of the holiday.

September 30, 2018 News

3 Signs You Are Practicing Ego Marketing and How to Stop It

Is it about you or them?

September 27, 2018 News

How to Create a User-Intent SEO Strategy

Are you ranking for informational, navigational or transactional content?

September 27, 2018 News

To Create Truly Compelling Content Marketing, Make It a Team Activity

Content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own.

September 27, 2018 News

Maury Rogow on Powerful Storytelling That Sells

It’s not just about the product you sell, but the story you tell.

September 27, 2018 News

You Are Losing up to 70 Percent of Your Media-Buying Budget

Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?

September 26, 2018 News

4 Critical Steps for Building a Memorable Brand

Developing an impactful brand is make-or-break. It’s what will help your company gain new customers, and most importantly, it’s what will keep them coming back.

September 25, 2018 News

7 Tools for Content Creators to Survive Writer’s Block and Stay Productive

There are apps galore to help you generate story ideas. Are you using any of them yet?

September 25, 2018 News

How This 4-Step Sales Process Has Earned Me $5 Million in the Last 18 Months

Sales gets a bad rap, but it’s essential to your business.

September 24, 2018 News

Papa John’s Files Trademark to Lose Its Apostrophe and Spotlights New ‘Papas’ Who Aren’t Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.

September 24, 2018 News

Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad

The people burning their Nikes weren’t buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.