Here’s why it’s important to get people chatting about your brand.
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Category: News
Refreshing Your Brand Doesn’t Mean Starting Over
There are ways to make impactful changes that resonate with your customers without starting from scratch.
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Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.
The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.
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How Your Company’s Logo Influences Purchase Decisions
Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.
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7 Writing Mistakes Non-Writers Make When Trying to Build Influence Online
Writing might not be your strong suit, but there’s no reason to repeatedly make these kinds of mistakes.
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‘Magic Dentist’ Shows How to Make a Memorable Ad on a Budget
Sometimes all you need is a little creativity.
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How to Write Cold Emails That Quickly Convert Sales
Email is an effective way to make contact, if you do your homework before hitting “send.”
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3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation
The way you advertise on Facebook is changing dramatically, so here are some of the most important things to note.
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Why These 3 Design Changes Can Improve Your Store Sales by 50 Percent or More
Which is more important: interior design, marketing design or fashion design?
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The Steps You Should Take If You Want to Build Business Off Referrals
Move past the mentality of “wanting referrals and wanting them now” by considering the strength of your relationships.
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Russian Domino’s Ends Promotion That Gave Away Pizza to People Who Got Domino’s Tattoos Because It Was Too Popular
A Russian Domino’s franchisee’s promise of free pizza in exchange for a visible logo tattoo quickly got out of hand.
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3 Reasons Why Your Website Is Probably the Dumbest ‘Salesperson’ on Your Team
Sending the same message to different people doesn’t work.
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The 5 Best Digital Marketing Tools for Understanding Your Customers
The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that.
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When Starting Your Own Training Program, Know Your Strengths First
Being in touch with yourself is inevitably helpful to building a business.
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Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology
Miller Heiman Group President and CEO Byron Matthews reveals how his company had to embrace change and learn to evolve quickly.
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How to Charm Rejected Applicants Into Being Brand Ambassadors
Delivering bad news doesn’t require being a mean person.
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Why Digitally Savvy Companies Focus on Being ‘in’ their Users’ lives — Not Seeing Them Simply as ‘Customers’
Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the ‘lives’ of their consumers.
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