Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 9,000 stores.
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Category: News
Impressive Isn’t Always Impactful in Experiential Marketing
Here is a new way to think about experiential marketing.
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How to Make Your Rebrand Boring (In a Good Way)
The most important lesson: Don’t rush a rebrand.
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Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
Emotional connections keep customers coming back.
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What Makes a Business Inspiring?
Executives of the Pro Football Hall of Fame discuss making it a destination for inspiration.
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The Particulars of Marketing Your Cannabis Business: Experts Share Their Secrets
Marketing is never easy but cannabis marketing is uniquely challenging.
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Don’t Underestimate the Power of a Good Newsletter to Drive Business
Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content.
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No Time for Marketing? Hire a Freelancer.
Whether to market your business is no longer a question.
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You’ve Listened to Your Gut, Now Answer These 4 Practical Questions About the Product You Think Is so Great
Trust but verify your instinct.
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Deep Learning and ‘Hyper-Personalization’ are the Future of Marketing Automation
Taking a look at not only interactions, but intent.
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12 Cutting-Edge Marijuana Marketing Tactics That Work
Restrictions on cannabis advertising are pushing companies to find creative ways to reach consumers.
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A Customer Data Platform Picks Up Where CRM Leaves Off
At last, there is a way to pull all the data together for deep, actionable, behavioral insights..
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5 Building Blocks of a Content Market Strategy Unique to Your Dispensary
Let’s face it, you’re selling what everyone else is selling. Content strategy is how you persuade people to buy from you.
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5 Lessons Netflix Can Teach Entrepreneurs About Social Media Marketing
Millennials and, in fact, all demographics like brands that are fun and approachable.
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How This Affiliate Marketer Learned Enough About His Craft to Strike Out on His Own
John Crestani was able to make tens of thousands of dollars through his own clients.
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Web-Writing Tips on ‘Wrong-Way Apostrophes’ and ‘Dangling Hot Links’
Make sure to correct those errors you never saw before the advent of blogs and product websites.
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Leave Your Competition in the Dust With These Snapchat Marketing Strategies
Now is the time to double down on Snapchat to reach younger users.
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