Just because ‘everyone’s doing it,’ doesn’t mean your brand should follow suit.
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Category: News
The Keys to Building an Influential Personal Brand
Personal branding goes beyond your career.
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Time for a Personal Rebrand? Here’s What You Need to Know.
Follow these three steps, and you’ll be ready to take your brand to the next level.
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If Your Sales Pitch Is Missing This Step, You May Miss Out on the Sale
Here’s the one thing you can do to move beyond a quick sale and into a long-term partnership.
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How to Launch Your First Email Marketing Campaign and Get the Results You Want
Email isn’t going anywhere. There are 3.7 billion global email users. Wouldn’t you like all of them to be your customers?
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4 Ways to Use Marketing Push Techniques to Scale Up Your Business
Look for similar audiences, then narrow your target.
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Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Part 2)
Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority.
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3 Small Marketing Changes to Make a Big Difference in Your SaaS Business
These these basic adjustments can help draw more customers and revenue.
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Watch Burger King Cleverly Call Out the ‘Pink Tax’ in New Ad
The fast food company uses a social experiment to draw attention to the glaring disparity.
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How Much Do You Really Need to Spend on Facebook to See Profits?
Take a closer look at the numbers while advertising on the social platform.
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Don’t Make These 4 Blunders When You’re Trying to Build Your Audience
Marketing is often the culprit. Here’s how to fix the most common errors, or avoid them altogether.
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After Losing 75 Percent of Her Business, This Entrepreneur Emptied Her Personal Savings to Turn Things Around
Sandy Rubinstein, CEO of DX, a digital marketing and advertising firm, emptied her personal savings to bankroll her company for 18 months and get back in the green.
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2 Big Book Writing Myths That Will Keep You From Achieving Big Profits
Just because your book is a bestseller doesn’t mean you’re making a ton of money.
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Draw More Leads to Your Email List With These Tips
Don’t fret if you’re strapped for cash. A small budget can invite more creativity.
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3 Ways Brands Are Using Virtual Reality Right Now
Why offer same-old, same-old content when VR lets customers be right there with you, virtually.
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The 3 Questions You Must Answer to Make Your Brand Stand Out
In today’s competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here’s how.
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These Entrepreneur Brothers Ditched Coffee for Matcha and Built a Multimillion-Dollar Drink Brand
MatchaBar has products in 1,000 stores across the country and Drake and Diplo as investors.
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