A balance between design and mission helps this entrepreneur bring brands to life.
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Category: News
Personalization and Privacy in a GDPR World
Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust.
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Does It Matter What Motivates Business Philanthropy?
When a business gives back, everybody wins.
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Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
First rule? Always be posting. Second: Be timely. And six more.
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Tap Into Baby Boomers’ Buying Power With These 5 Easy Website Tricks
The most important thing to keep in mind when marketing to people over 50 years of age is readability.
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TED Talk’s Head of Conferences Reveals the Secret to Giving a Better Presentation, Every Time
Cultivate your own storytelling technique to create an engrossing talk for any audience.
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Confessions of an Instagram Influencer
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re commenting about is optional.
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Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success
Personalization? Customers don’t fear it; they expect it. Just be sure to be transparent about how you use their data.
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10 Tips for Writing Emails That Will Get You Tangible Results
If you follow this 10-step process, you’ll avoid the email mistakes that other marketers are making.
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If No One Is Engaging With Your Marketing, You Should Do This
Sometimes, being ‘professional’ is not what’s best for your business.
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$0 to $1,000 in a Day: The Traffic Secret to Turn Your Visitors Into Customers
Here is how to cash in on your first 1,000 true fans.
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Sales Not Where You Want Them to Be? Consider Video Marketing.
Ben Angel shows you the steps to use video marketing to the fullest advantage.
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The 3 Tasks You Should Do After Sending Out a Marketing Campaign
Once you send out your marketing pieces, your job is just beginning. Find out which three things are ‘must dos’ if you want your direct marketing campaigns to succeed.
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The 4 Marketing Moves Every Franchise Should Make
To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate and cooperate.
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How to Market to Someone — and You Know Who That Is — Who’s Constantly Online
Almost half of America’s teens are constantly online. As a marketer, what are you going to do about that?
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Email Is Still Your Customers’ Preferred Communication Tool. Here’s How to Make Sure Your Email Marketing Gets Through.
Don’t let your marketing messages end up in the spam folder.
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How to Use This Highly Effective Apple Marketing Technique for Your Business
It’s one that doesn’t require a big budget.
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