The most fun you can have in business is making money doing the right thing for every customer.
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Category: News
How Google Stacks the Deck Against Startups and Small Businesses
Amazon may outrank your small business website, but they can’t connect with your customers like you can.
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Don’t Be Facebook — Here’s How to Earn and Keep Your Customers’ Trust
If you’re a local brand, you have even more responsibility to be honest with your customers.
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Why You Shouldn’t Worry About Branding Until You Make 6 Figures
If you’re not already bringing in major sales, you need to spend your money on this first.
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5 Powerful Branding Lessons From ‘Fuller House’ Star Candace Cameron Bure
To build a strong, cohesive personal brand that attracts partnerships and multiyear contracts, you need to have clear values and solid guidelines for yourself.
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6 False Advertising Scandals You Can Learn From
Don’t stretch the truth the way Volkswagen, New Balance, Airborne, Splenda, Rice Krispies and Red Bull did.
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This Is How You Discern the Person in All That Customer Personalization Data
Bring attribute data, behavioral data and deep engagement data together, all in one place.
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How to Give Prospects a Reason to Respond ‘Right Now!’
Follow the second rule of direct marketing to inspire immediate responses from your target market.
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How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers
Don’t confuse storytelling with marketing.
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Teens Are Increasingly Ditching Facebook. Here’s How Entrepreneurs Should Respond.
The percentage of teens using Facebook has dropped 20 percent in just three years.
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Prospects Will Ignore You Reciting a List of Product Features but They Like a Good Story
Stop reading the product manual to potential clients and start helping them see your product as a solution they can use.
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6 Pro Tips to Help Your Business Convert More Customers
Attract more people into your marketing funnel by listening to the experts.
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Ambien Claps Back at Roseanne, Walmart Offers a Big Perk and Dick’s Sales Soar. 3 Things to Know Today.
Stay in the know in 60 seconds.
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How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
Pokemon developed Go to engage the brand’s fans in a way that approached addiction.
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Why the New ‘Take a Knee’ Policy Isn’t Likely to Heal the NFL’s Damaged Brand
The NFL’s goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
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It’s (Almost) Summertime, and Customers Are Distracted. Here Are 5 Ecommerce Trends You Need to Pay Attention to, to Keep Customers Listening.
Micro-influencers, chatbots and mobile marketing are all trends you should be diving into, to connect when everyone’s at the beach.
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How to Create Upsells that Boost Your Sales
Once you’ve attracted buyers to your site, don’t let them get away without trying to increase the sale.
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