From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want.
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Category: News
5 Strategies to Keep Your Email Marketing Out of Gmail’s Promotions Tab
Make sure your emails end up in users’ primary inbox.
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How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group you hadn’t expected loves it, too. Time to add to those buyer personas.
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Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.
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5 Best-Practices B2B Content Marketing Strategies to Implement Right Now
Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.
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Tougher Data Privacy Rules Are a Scammer’s Nightmare but Ethical Marketers Can Stay Calm
The Cambridge Analytica scandal is adding momentum to a global regulatory push.
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Stop Manipulating Your Customers With Live Product Launches
For long-term success, you need a different strategy.
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Why Your Small Business Should Have a Content Marketing Strategy
The three main benefits of content marketing are increased sales, cost savings and loyal customers.
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6 Questions to Ask Before Naming Your Cannabis Company
Top marketers share how to come up with a winning name plan.
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Biz-to-Biz Buyers Tell All: Survey Reveals 27 Sales Prospecting Stats You Need to Know
The people who make big-dollar buying decisions want you to know how to contact them and what topics to discuss.
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A Primer on 3 Types of Email Autoresponder Campaigns
Get the skinny on different types of campaigns you can run so you can choose the best one for your marketing goals.
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Get Ready for AI-Enabled Advertisements — From Your Fridge
Artificial intelligence will transform advertising in the near future.
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Follow These Tips to Survive Facebook’s Ad Changes
These tricks will ensure your business can weather the Facebook ad adjustments.
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Build a Strong Foundation to Ensure Future Content-Marketing Success
Establishing a powerful marketing engine requires patience and these four strategies.
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This Entrepreneur Shares How She Built an Audience Without Advertising
When most platforms wouldn’t even allow this company to advertise on their sites, the founder had to get creative.
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This Entrepreneur Borrowed $125,000 as a Teen, Then Used It to Build the $1 Billion Jersey Mike’s Brand
Peter Cancro was just 17 when he bought the sandwich shop where he worked. Here’s how he turned it into the billion-dollar chain of franchises that Jersey Mike’s is today.
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Rudy Giuliani’s Master Course In How Not to do Marketing
The gaffe filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.
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