Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
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Category: News
3 Crucial Metrics to Measure When You Advertise In 2018
The new opportunities in the digital marketing space are reserved for the nimblest entrants.
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4 Steps to Getting More Referrals From Everyone You Meet
Network better with these four tips.
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Branding Boot Camp: How to Build a Tactical Marketing Plan
In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy.
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Why Relying Solely on Social Media Marketing Could Be a Disaster for Your Business
This old-school technique may not be sexy, but it offers big returns.
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4 Facebook Experts Share Their Best Tips and Predictions for Facebooks Ads
Before there was a data problem, Facebook’s algorithmic changes had a lot of people freaking out. Here’s what you should be doing.
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4 Hacks You Need to Know to Amplify Your B2B Sales
For instance, do you know the difference between upselling and cross-selling?
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How to Measure Your Marketing Success by Focusing on the Invisible ROI
It’s time to stop prioritizing short-term metrics over a long-term success strategy.
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6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
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Stop Paying Attention to Likes and Shares and Track This Instead
The problem with vanity metrics is they don’t actually lead you to more sales.
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Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don’t Mix.
Two Canadian ice cream entrepreneurs playfully put “Jesus” in the shop name. Predictably, a lot of Christians aren’t amused.
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3 Tips for Hosting a Marketing Industry Event That Doesn’t Suck
One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing.
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How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups
Here are some best practices for exit intent pop-ups based on our experiments and extensive research.
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4 Ways to Automate Your Sales Team’s Pipeline
Keep up with the times with these sales tips.
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Why Your Website Isn’t Getting You the Sales You Need
is your website optimized for sales?
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AI in Marketing: 4 Crazy Myths You Need To Stop Believing
Artificial intelligence will empower marketers, not replace them.
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The Biggest Mistake People Make About CMOs
Anna Fieler of Popsugar explains what it’s like to be a chief marketing officer.
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