You’ll win more business with personalized automated email campaigns — here’s how to do it.
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Category: News
How to Develop a Brand Story That Attracts Great Talent
To recruit top talent, focus on branding.
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4 Over-Hyped Tactics That Don’t Grow Your Business but Do Waste Your Time
Don’t quit your job if you think an online business is less work.
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Consumers Will See Right Through You If Your Social Impact Message Isn’t Authentic
Jessica Abo sits down with entrepreneur Danielle Finck to discuss why she created a PR firm that only takes clients who are making the world a better place.
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3 Ways to Use Twitter to Increase Search Rankings
Twitter’s partnership with Google is an opportunity to increase your company’s visibility.
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7 Strategies to Grow Your Facebook Audience
Live video needs to be a part of your social strategy.
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Your Photo Tells Potential Clients a Lot. Here’s How to Make It Say Exactly the Right Things.
Two Princeton psychologist say it takes one-tenth of a second to judge a person’s character, even in a photo. So, use that time well.
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How to Advertise Your Small Business on Instagram
Instagram advertising is a great way to get your business in front of new prospects.
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McDonald’s Is Flipping its Iconic Arches Upside Down in an Unprecedented Statement
The company is also flipping its logo on all its digital channels to celebrate International Women’s Day on Thursday.
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Disney’s Better Mousetrap Captures Customers of All Ages
Its magic sales funnel is a perpetual motion machine of leads, with many entry points. Can it work for you?
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Disney’s Punny Team Up With Solo Cup for the Next ‘Star Wars’ Movie Is a Good Reminder That George Lucas Made Millions on Licensing
The more experienced entity doesn’t always know best.
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A Cult Craft Brewer Says Its ‘Beer For Girls’ Is Satire — But Women Are Slamming the Company for the ‘Lazy Stunt’
BrewDog released a ‘beer for girls’ called Pink IPA that’s intended to satirize the beer industry.
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Determining Your YouTube Strategy and Core Message
Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message.
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Facebook Might Be Shrinking Your Audience but There’s Lots You Can Do About It
Entrepreneurs can empower their followers to take back control and then create a multi-platform internet presence, so it never happens again.
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When to Use Your Email Signature for More Than a Sign-Off
The email signature can be a powerful marketing tool — but it can quickly become an irritating vehicle of self-promotion.
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5 Ways to Bootstrap SEO When You’re on a Tight Budget
Getting links and incorporating keywords won’t break the bank.
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Small Businesses’ Secret Weapon for Going Global
First, an entrepreneur envisioned a B2B platform to connect brands with the right retail buyers. Then he founded Hubba.
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