Documenting your life can be just as powerful as creating content.
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Category: News
When You’re Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
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When Your Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
Continue reading
Hitting the Marketing Email Sweet Spot With Millennials (Infographic)
Before you hit send, make sure you check off these boxes.
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Here’s How to Wring Value From Outdated Blog Posts
A revival strategy will work for most content.
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This Entrepreneur Built the Hottest Celebrity Spot on the Planet — and a Brand With Staying Power
Andrew Medal chats with Mark Birnbaum about how his global restaurant group has become a Hollywood hotspot, and how to establish a brand that stays on top.
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The Winning Formula For Content Creation
Are you hitting the target with your content, or could you use a little target practice? Here are a few quick tips for creating content that converts.
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3 Great Ways to Use Instagram Stories to Market Your Business
More people are using Instagram Stories than Snapchat. Here’s how you can take full advantage.
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3 Marketing Trends for 2018 That Will Make Life Very Grim for Marketeers Locked In the Status Quo
Consumer privacy, AI and optimized customer experiences are beginning to revolutionize marketing. If you’re already behind, it will be very hard to catch up.
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How to Choose the Best of the 3 Facebook Ad Campaign Objectives
Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you.
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How to Improve Your Google “Quality Score”
Did you know the better your Google ads perform, the cheaper they get? Find out how to improve your Quality Score and lower your ad costs.
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Mobile Audiences Are Your Future
Follow these 7 steps to sharpen content for mobile users that they’ll actually read, engage with and share, boosting your brand’s word-of-mouth marketing.
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Why Most New Year’s Resolutions Fail and What You Should Do Instead
It’s incredibly hard to break out of old habits.
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Lessons From Martin Luther King Jr.’s Legacy, as Told by Google Doodle Artists
What does this day mean to you?
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How Influencer Marketing Can Become a Powerful Weapon for Brands
Think about influencers the next time you put on your ultra-cool, collectible, musician-promoted hip-hop jersey.
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5 Tips for Creating Quality Video Content Even If You’re Clueless How to Begin
Like pretty much everything else, getting started is half of succeeding.
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Gene Hammett on ‘The Trap of Success,’ Overcoming Fears and Finding Significance
The speaker and author recently reflected on the ‘2 X 4’ day when life hit him over the head with the realization of the new direction he needed to go in.
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