Each generation requires its own unique focus.
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Category: News
Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018
Creating a compelling vision — and expressing it well — is key to capturing your place in the market.
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How to Make Money With Facebook Ads
Creating the right message is the crucial first step to making money with Facebook ads, but it doesn’t end there.
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Is Sending Out a Press Release Really Worth the Money?
The press release industry generates a lot of money-but it might not hold any value for your business.
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Stop Spending So Much Money on Lead Generation and Do This Instead
Always chasing sales, leads and customers is not the way to grow a business.
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Digital Marketing Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant
What are you creating in the video realm? You’re not? Because everyone else is.
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Get the Most From Google’s Keyword Planner
Put Google’s massive storehouse of data to use to come up with a great keyword list.
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The 12 x 12 x 12 Rule for Successful Networking
If you follow the three parts of this rule carefully, you can learn to network successfully.
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Creating Advertising Hooks That Work on Facebook
Use these tips to develop a marketing message that get your prospects attention and help you reel in more business.
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This Marketing Strategy Might Revolutionize the Industry the Way Email Did. Here’s How to Get Ahead of the Trend.
What do you know about Messenger marketing?
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Data fidelity matters, online and offline
If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.
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Facebook tests tool to make it easier for businesses to send message blasts on Messenger
Messenger Broadcast appears to be the self-serve version of Messenger’s Broadcast API that enables businesses to message multiple accounts.
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Please visit Marketing Land for the full article.
Bpm’online has a built-in advantage for complying with GDPR
The company’s business process management is so integral to its platform that it is represented by an acronym in its name.
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Please visit Marketing Land for the full article.
Why writing style matters for social and content marketing
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.
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Please visit Marketing Land for the full article.
Registration for MarTech is open!
MarTech returns to the West Coast on April 23-25 with martech experts, awesome keynotes and an expanded Expo Hall experience that drops you directly into the center of the martech landscape! As the industry matures, 2018 brings more change and innovation. Increasing martech adoption is impacting…
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How a work detox led Jones Soda CEO to a path of business enlightenment
After serving as the brand’s VP of business development, CFO and COO, Jennifer Cue took a work sabbatical in Paris before accepting the role of CEO.
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Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake…
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