Video can massively improve sales, but only if you do it right.
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Category: News
Bringing Intelligence, Science and Automation Into the Marketing World
Do you lack true marketing expertise? There’s an app — or a fractional CMO — for that.
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5 Lessons on Writing Sales Proposals Gleaned From the Competition for Amazon’s New Headquarters
Better sales proposals will win you more of the business you’re competing for.
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How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It’s time the business world paid attention.
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Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.
Finding or creating the right images to illustrate your brand’s story can be just as much work as crafting your message.
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The Beginner Content Marketer’s Guide to Using Stock Images Without Getting Sued
You know content is king, and you know you can get images readily online. You probably don’t know how many ways this can lead to an unfriendly letter from a lawyer.
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The Beginner’s Guide to Using Stock Images Without Getting Sued
You know content is king, and you know you can get images readily online. You probably don’t know how many ways this can lead to an unfriendly letter from a lawyer.
Continue reading
5 Ways to Grow and Build Trust
Trust is built on good, reliable behavior over time.
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U.S. Retailers Aren’t Embracing Singles’ Day — a Billion-Dollar Sales Opportunity. This Retailer Is Trying to Change That.
‘It’s a holiday that doesn’t tell you what it isn’t.’
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How Your Company Can Use Both Outsourced and In-House Marketing
Recognize knowledge gaps, then use that as a guide.
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Tour the Leash-Optional Offices of Bark + Co.
Bark is a company designed for dogs, and in many ways, by dogs.
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The Urban Legends of Marketing, Sales and Business Growth
Simple in theory, growing your business can be difficult in practice. Here’s the reality of marketing and advice on how to get the most out of every campaign you launch.
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Want People to Remember Your Gift This Holiday Season? Follow These 10 Tips.
Business gifting can be highly effective, but if done incorrectly, it can hurt your brand.
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21 Simple Ideas for a Successful Small Business Saturday
Really, you should do these all the time.
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Office Goals on the Road: From Ugly to Organized
Mr. Kate goes green to give a matcha tea company an organization-centric office makeover!
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5 Ways to Authentically Connect Your Employees to the Brand
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
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4 Ways Instant Gratification Has Changed Content Marketing
I want what I want, and I want it now. Even if I will be disappointed with it later.
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