In our ‘Tough Love Tuesday’ series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word ‘no.’
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Category: News
Implementing 2 Advanced Google AdWords Strategies
Find out how Dynamic Search Ads and Call-Only Campaigns can give you that competitive edge you need on Google AdWords.
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How to Build a Better Brand With Human-Centered Design
Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.
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4 Ways to Reach a New Target Audience Without Abandoning Your Old One
Four strategies to reach a new demographic without changing what current customers already love about your company.
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Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
In our upcoming episode of ‘Tough Love Tuesday,’ the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
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5 Reasons Your Startup Isn’t Getting the PR You Need
Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company’s visibility.
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Regardless of What You May Think, Canada Has Always Been a Tech Hub
Oh, Canada! It’s home to the ‘Silicon Valley of the North,’ and the reason for that has nothing to do with President Trump’s immigration policies.
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What Netflix Habits Reveal About Your Target Audience
Viewers’ “recently watched” lists offer insights that can help marketers deliver highly targeted messages. “Santa Clarita Diet,” anyone?
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How Chief Marketing Officers Can Innovate With Direct Mail
The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it.
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How I Defined My Brand Language Using This Secret Tool
In our latest episode of ‘Tough Love Tuesday’, brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
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5 Ways Stock Art Might Be Killing Your Small Business Brand
You could get sued. Your image could pop up on a competitor’s site. It can’t be trademarked. So, stop defending stock art because it’s “cheap.”
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