Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.
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Category: News
How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty
Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here’s how (and why).
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5 Steps for Coaches to Build an Effective Personal Brand and Stand Out in a Crowded Market
As a coach, how do you differentiate yourself from the sea of other coaches and build visibility that can attract the right clients to you? Here are a few tips.
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This Expert Shares 5 Tips for Marketing a Boring Product
Just because your product or service isn’t all that exciting, doesn’t mean you can’t get customers excited about it. Here are some strategies that will help them become more emotionally invested in what you offer.
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In the Fight for Privacy, Web Cookies Are Disappearing. Here’s What That Means for Your Company’s Advertising Strategy.
Privacy is becoming prioritized and third-party cookies are disappearing. Instead of spending more to reach the exact same audience, businesses will have to find another way to help them reach their audiences more efficiently and effectively.
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This Tool Is the Key to Enhancing Your Social Media Presence
Social listening tools can be a great addition to your social media and marketing incentives. Here’s what to look for when deciding on the best app for you.
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As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here’s How to Give Them What They Want
With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives’ impact on consumer shopping behavior and brand affinity.
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3 Ways to Supercharge Your LinkedIn Marketing Today for Tomorrow’s Growth
What are the best tips to make LinkedIn your champion marketing channel? Here’s your answer.
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How to Recession-Proof Your Ads and Meet Customers Where They Are
Whether we’re in a recession or not, consumers and advertisers are bracing for impact. Here are a few ways to recession-proof your ads as you navigate this new world order.
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What’s Hot and What’s Not in Public Relations for 2023
Here’s the scoop on new trends you should follow in the public relations industry.
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How to Make Your Homepage Cater to Short Attention Spans
If you want your messaging to be more effective, or if you want users to actually engage with your website, you need to think about ways to make your content low-attention-span-friendly. How do you do it?
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The Marketer’s Playbook for Retaining Customers and Bringing in New Ones — Even During a Recession
If your marketing team hasn’t experienced an economic downturn before, make sure they head into it with the following playbook.
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How Small Businesses are Preparing Their Marketing Strategies for a Recession
Marketing leaders share their perspectives on how to prepare your business in light of an uncertain economy.
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Use These 3 Growth Strategies for Your Business In This Bear Market
The current bear market means plentiful opportunities for businesses. Taking steps now could prepare you for the next bull market — and even give you an advantage.
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¿Por qué las franquicias necesitan comenzar a utilizar el video marketing?
He aquí por qué el video marketing hace todo el sentido para las marcas de franquicia.
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Want to Boost Sales This Holiday Season? Here Are 5 Ways to Prepare for a Successful Holiday Email Marketing Campaign
Email tips, tactics and stats to help your business prepare for the busiest shopping time of the year.
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Want to Boost Sales This Holiday Season? Here Are 5 Tips to Make Your Holiday Email Campaign a Success
Email tips, tactics and stats to help your business prepare for the busiest shopping time of the year.
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