No two individuals are the same. So why shotgun approach your marketing efforts with a “one-size-fits-all” marketing approach. You need to figure out the key personas you are targeting, and where they are in their customer journey, and tailor your messaging accordingly, for maximum success. This article will teach you how.
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Category: News
You’re Probably Falling for All of Amazon Prime Day’s Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
Amazon’s two-day sale might seem like the deal of a lifetime. But is it, really?
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7 Steps to Grow Your Podcast Audience Faster
It’s tempting to apply every conceivable marketing technique at once when first growing a podcast audience, but there’s much greater potential in a selective and strategic approach.
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Why Small Business Owners Should Start Their Own Blog
Marketing on a budget remains a challenge for many small businesses. This article explains the benefits of blogging and how to create a successful business blog.
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How to Start Your First Affiliate Marketing Campaign
A new brand, app or service needs a good affiliate marketing program to reach its goals. These five steps will help you find your target audience and even gain more customers.
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The Key to Effectively Communicating Important Messages Is All About Simplicity
In our ‘Creative Conversations in Advertising’ series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.
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How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World
Join us in this free webinar as we discuss actionable tips and best practices to deliver a better customer experience from discovery to post-purchase.
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7 Social Media Blunders That Are Burning Your Brand (and How to Avoid Them)
For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts.
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Why All Entrepreneurs Need a Content Strategist For Their Business
Content as a marketing tool has become so potent that it is now top of the list to drive business growth and revenue, but are businesses leveraging its potency to the fullest?
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How to Deliver a Serious Message Through Humor
In our series ‘Anatomy of an Ad,’ Creative Director David Stevanov explains how humor can be a storyteller’s most effective tool.
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5 Ways to Use Texting to Grow Your Sales and Marketing
Improving sales and marketing often comes down to speed and convenience, which makes text messaging a great asset for growth. Here’s how.
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How Success Happened for Selina Sykes and Laura Fruitman, CEO and CMO of The Uncovery
Creating Unilever’s engine for experimentation and growth in beauty and well-being products.
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Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be
It’s one of the most nefarious and least acknowledged reasons for failure. So what can you do about it?
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Why Instagram Is Every Entrepreneur’s Most Powerful Tool
In today’s world, social media is a key growth tool at every entrepreneur’s disposal. But out of all the platforms out there, here’s why Instagram is the future of business.
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5 Ways You Can Get Publicity in 5 Minutes
Here’s how you can leverage the latest PR trends to help you sell.
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How to Build Brand Awareness and Loyalty
There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market’s memory.
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If You Are Not Over Delivering for Your Customers, You’re Not Doing Enough
In today’s hyper-competitive climate, there’s no such thing as “just enough.”
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