The “spray and pray” approach to marketing is dead. So before you hit “send” on consumer communications, first ask what they really want.
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Category: News
5 Tips for Marketing Your Real Estate Business and Reaching More Clients
In the highly-competitive real estate industry, building a successful home-selling business isn’t possible without a next-level marketing strategy.
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The Secret Sauce of Brand-First Customer Experiences
How brands can turn customers into raving fans
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How to Prepare Your Brand for Web 3.0 Marketing
The head of strategy of EWR Digital explains the key features of Web 2.0 and Web 3.0 marketing and shares what you can do to prepare your brand for what comes next.
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The Importance of Print Media and How It Can Benefit Your Brand
Don’t skip out on printed brand materials, you could be missing out on major brand opportunities!
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3 Ways a Unified Sales and Marketing Team Can Drive Demand Generation
Research shows that when an organization’s sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Here are three ways to get there.
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3 Customer Experience Breakdowns That Buyers Hate
Many organizations are still failing to connect the dots between content and an elevated buyer experience. To help you avoid making the same mistakes, this article outlines three customer experience breakdowns that happen all the time.
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4 Ways To Getting More Creative With Your Customer Service
Adding to an already-established advice and assistance division will always boost your business.
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Don’t Change Your Brand Name — Unless You Really Have To
Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
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7 Mistakes to Avoid in Your Sales Funnel
While sales funnels can be incredibly effective, they can also be easy to mess up. Here are seven mistakes to avoid when creating your own sales funnel.
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6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One
If your copy isn’t bringing the conversions you desire, you might be making a few common mistakes.
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Analyzing Customer Behavior Can Shape Your Future Marketing Campaigns
Seven steps to understanding your customers’ needs, wants, and motivations.
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Content Strategy: The Final Piece in the Jigsaw Puzzle of Modern Day Business
When you have the right strategy in place, it’s only a matter of time before you can see impressive results in boosting brand visibility and driving traffic to your site.
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Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First
Without the time or resources to burn on trial-and-error, these will help get your content program profitable in months, not years.
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How Content Atomization Maximizes the Value of Brand-Creator Partnerships
Getting granular can pay off in major ways.
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How Rebooting Past Collections Can Revive a Dormant Luxury Brand
Archives balance past and present and project the luxury legacy into the future.
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Video Marketing Statistics: Top Trends for 2022 and Beyond
Here we look at how marketers used video to power up their marketing strategy and analyze emerging trends based on reputable statistics, so business can upgrade their approach to video content for 2022 and beyond.
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