Your digital marketing account manager could make or break your relationship with your agency. This article reviews tips on fostering and maintaining a partnership that is a win/win for everyone.
Continue reading
Category: News
How to Master the Power of Podcasts in Your Marketing Strategy
If you’re worried about your conversion efforts, integrating podcasts into your marketing strategy is a great way to kick it up a notch.
Continue reading
Here’s Solid Proof for Why You Shouldn’t Use AI Tools to Write Website Copy
Although there are unquestionable applications for AI chatbots like ChatGPT, their copywriting often fails to capture a brand voice authentically.
Continue reading
How Your Business Can Harness the Power of Celebrity Endorsements to Skyrocket Your Online Growth and Brand Awareness
Here’s how celebrity endorsements can boost your brand and some tips for how to go about getting a celebrity on board.
Continue reading
Why Customer Confidence Always Comes First
Using the recent banking crisis as the leading example, we should all step back and remember that customer confidence is the first and foremost thing that matters to us. How we do what we do comes secondary.
Continue reading
What You Need to Know About Doing Your Own PR vs. Handing Over the Reins
A strong public relations strategy can be what sets you apart from your competitors, but you need the right team of PR professionals to create and execute your campaigns.
Continue reading
Jeff Fenster of Everbowl on How To Start a Media Company
Interview with CEO of Everbowl Jeff Fenster about ditching commercials for content, the Relationship Bank Account, creating The Jeff Fenster Show, and asking for help.
Continue reading
Want to Sell More? Don’t Start With Your Product or Service — Start With Yourself.
Here are five simple actions you can take to encourage your clients to buy from you.
Continue reading
Unpacking the Black Demographic Shift and Why Marketers Must Re-Examine Their Strategies
Why marketers must adopt new approaches that acknowledge and celebrate the rich diversity of this expanding demographic.
Continue reading
How Press Releases and News Features Help Your Business
Press releases and news features are used by numerous companies, established and startup, to help build credibility around the brand. This article will highlight the importance of this marketing strategy.
Continue reading
Has the Google Knowledge Panel Made Your Personal Website Obsolete? Here’s What You Should Know.
Looking to update your brand online? Claiming your Google Knowledge Panel is the place to start.
Continue reading
Learn to Create Your Own 3-D Marketing Assets in This $35 Bundle
Advertise your business with your own digital 3-D assets.
Continue reading
I Use These 5 ChatGPT Hacks to Cut My Workload By 8 Hours a Week. Here’s the Exact Wording of My Prompts.
These ChapGPT hacks can cut six to eight hours from the workweek.
Continue reading
The 8 Rules to Live By in Franchise Marketing, According to Top Franchise CMOs
Step one? Recognize that franchise marketing is unlike any other type of marketing.
Continue reading
Marwa Kaabour’s New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
Kaabour is the author of “Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch,” now available on Amazon.
Continue reading
6 Steps To The World’s Best Cold Email
Cold emails are the key to generating crucial leads. Follow these six strategies to draft the best cold email.
Continue reading
Adapting to Recession: How Tech-Based Market Research Can Help Entrepreneurs Stay Ahead
Utilizing data-driven insights to identify opportunities and pivot strategies for business success
Continue reading