A gift, a discount or a thank you are the ideal stimulus to turn a consumer into the best ally.
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Category: News
How to Effectively Content Market to Millennials
This vital generation of consumers wants to know everything about everyone.
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How Sustainable Brands Win Over the Discerning Conscious Consumer
As sustainability credentials become the norm, brands must develop the capabilities to grow through a differentiated sustainability identity, innovative production systems and new value-driven consumption models.
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Use These Strategies From Apple, Starbucks and Adidas to Build Long-Term Customer Loyalty — And Don’t Make Amazon’s Mistake
Building long-term customer loyalty is a difficult proposition, requiring more sustained effort than it does to merely attract customers. Most successful companies rely on these three principles to secure it.
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Branding Is More Than an Accessory: It’s the Foundation of Any Business
Developing a strong brand is crucial to a business’s success. You run the risk of losing your company’s identity without a branding strategy.
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A designer imagines what Netflix, Spotify, and other brands would have looked like in the 1980s
Thomas Ollivier designed these famous brands on the web as they would have been seen if they were retro objects.
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How to Improve the Efficiency of Your Marketing Spend By 40 Percent
Why everyone, even the smallest businesses, needs marketing mix modeling (MMM).
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Today, reputation is online: 4 simple tips to maintain a good digital image of your business
From social networks to the bank’s app: a good experience determines the success of the corporate image; more than 50% of a brand’s reputation today depends on online interaction.
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Learn Proven Marketing Strategies Online to Help Grow Your Side Hustle
Get access to a massive database of marketing strategies and trends.
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This Platform Lets Businesses Personalize Their Bond With Customers
Spectrm offers businesses solutions to interact with and learn about their customers in a free and easy conversation.
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5 Ways Post-Pandemic Open Houses Will Look Different for the Real-Estate Market
Don’t expect the return of crowded open houses.
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Thanks to New NCAA Rules, Student-Athletes Are the Hottest New Entrepreneurs
Collegiate players are capitalizing on the ability to freely market their name, image and likeness, but does trouble lie ahead?
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How to Avoid Scams in SEO
Not everyone working in the SEO industry holds themselves to high ethical standards. So what can you do to detect and avoid scams?
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Why Automated Email Marketing Is an Essential Tool for Small-Business Owners
Email marketing is the best way to reach customers and get sales. Here’s why.
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Siri: When Will Web Accessibility Be The Norm?
Actor behind Apple’s voice assistant is the perfect influencer to push for progress.
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How to Determine Whether TikTok Influencer Marketing Is Good for Your Business
Are you considering giving TikTok influencer marketing a try? Here’s what you should consider before dropping what you’re doing and running to invest your marketing dollars on the platform.
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This Is an Ecommerce Brand’s Most Valuable Advantage
Ecommerce brands face an incredible amount of competition these days, but they often use a tried-and-true tactic to set themselves apart.
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