Not all publicity is good publicity.
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Category: News
Free Webinar | August 26: Six Steps to Building Influencer Marketing Campaigns
Discover how to successfully incorporate influencer marketing into your business plan when you join us for this webinar with industry expert Jason Falls. Register now!
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When Going Code Red on a Competitor Becomes Necessary
The Hollywood classic ‘A Few Good Men’ told the story of a Code Red situation in the military. However, going Code Red in PR is sometimes a necessity.
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How to make your brand stand out on TikTok
We are all influencers.
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How to Use Authority to Boost the Power of Your Content
One of the best ways to rise above the fold and get more eyes on your material is to use the power of authority. But what are the best strategies for doing this?
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4 Things You Need (and One You Don’t) to Form Your Brand’s Digital Identity
This is your essential shortlist of must-haves to form your brand’s digital identity.
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Get Adobe Lightroom and Photoshop Presets and Learn How to Use Them in This Bundle
Learn design and get the assets to streamline your work.
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The Cookie is Actually Crumbling in Advertising: Here’s What to Know in B2B vs. B2C
Cookies have long been used by advertisers looking to track consumer activity across the web in order to boost their advertising efforts.
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How to Successfully Market a New Website in 2021
Launching a website is only the first step; blend traditional marketing concepts with newer digital approaches to see the best results.
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Are Business Cards Still Important?
While digital communication, apps and video calls are all the rage, there’s still a strong case for physical business cards.
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What Google’s Latest Update Reveals About the Most Important Ranking Factors
The latest Google algorithm update shook things up. Here’s what we learned.
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Emirates Airlines hits with commercial on top of the world: video
Many netizens wondered if it was real or was it a montage, that’s how the company responded.
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What to Learn From UFC’s and Boxing’s Marketing Strategies
While both combat sports are popular, there are some key differences in their approaches to business.
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How to use Reels to boost your business
We leave you 6 examples of how entrepreneurs like you use short Instagram videos to sell more.
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How Content Creation and Content Curation Should Work Together
Let’s start by defining the differences between content creation and content curation.
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Should You Hire Your Own Publicist? How to Stay Relevant in an Ever-Changing Business Landscape.
The founder and president of Krupp Group shares her public relations tips to help brands stay relevant.
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This AI-Powered Tool Is Like Having a Professional Copywriter On-Site
Write high-converting ads, emails, landing pages, and more automatically.
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