It’s time for us to change the term to a more representative title.
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Category: News
The Good, the Bad, or the Ugly: Which Type of Digital Marketing Company is Pitching You?
How can you tell if you’re about to hire the best or worst digital firm?
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How to Use Marketing to Outsell Your Competition Every Time
This often overlooked strategy is key.
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Why all entrepreneurs should work on their personal brand
Building a successful company is a challenge, but for your collaborators, suppliers and clients, you are the one who leads and here we tell you why you should pay more attention to your personal brand if you want to be successful in business.
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How to Build Brand Awareness for a Niche Business
New businesses with a niche and/or unconventional product or service have special challenges in marketing and PR. Key techniques to boost brand awareness for them.
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What Is 360 Marketing and What Can It Do for You?
360 marketing is a unique marketing strategy that combines many marketing strategies to produce the best possible outcome for your business.
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Livestream Selling Is ‘QVC on Steroids,’ and It Turned This Alabama Startup Into a Billion Dollar Business
Amazon, Facebook, Google, and TikTok are jumping into the game, but this company is already living what may be the future of retail-and helping 6,000 small retailers see their business soar.
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Serious mistakes in Content Marketing that cost companies
Content marketing is a way of providing your potential customers with informative content to questions they seek, with the purpose of meeting a need.
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Selling guide on social networks for entrepreneurs
We leave you this short guide to help you get the most out of Facebook, WhatsApp, YouTube and Instagram.
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10 Ways SEO Is the Secret to Brand-Building
Search visibility plays a significant role in building an online brand. Here are 10 ways to use SEO to build your brand this year.
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How does a chatbot help you get to know your customers?
The value of chatbots is that the information they receive is ‘first hand’; that is, they are obtained specifically from the market that each company attacks.
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Essential Software Tools To Keep Your Podcasts Organized
Management tools are key for staying organized and not becoming overwhelmed by all of your brilliant podcast ideas.
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5 New Consumer Buying Habits That Can Transform Your Business
Novel behaviors determining new-decade buying, and how to incorporate them in your marketing.
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3 Ways to Use Authenticity to Build Customer Loyalty
As Jeff Bezos says, “Your brand is what other people say about you when you’re not in the room.”
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Instagram insists on competing with TikTok and will now prioritize video over photos
“We are no longer a photo sharing app,” said Adam Mosseri, director of Instagram, announcing that the app needs changes and will focus more on videos to compete with the popularity of TikTok.
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I’ve Landed 60 Live TV Interviews Without a Publicist — Here’s How You Can Do It Too
Pitch and nail an appearance without a publicist with these four steps.
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Why Brands Need Alternatives to Traditional Creative Marketing Agencies
The old structure has its place, but today’s marketers need new alternatives to succeed.
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