Author Karen Inglis breaks down the strategies and tactics you need to generate awareness and sales for your self-published book.
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Category: News
How Do I Know I’m Getting the Most Out of My Business? The Answer Is Obvious — Yet Overlooked.
Explore how you can leverage first-party data to drive better results and make more informed decisions.
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Why Ecommerce SEO Matters More Than Ever in 2023
SEO is becoming more crucial to success in the digital age. Here’s why.
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4 Essential Questions Your Market Research Should Always Answer
Do you truly understand your market?
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3 Ways to Authentically Brand Yourself as Customer Friendly
Three strategies to improve your customer experience and create a brand of CX excellence
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10 Easy Ways to Be a Better Networker
Building connections doesn’t have to be a chore: By projecting authenticity, following up consistently and being of genuine service, you can network with humor, style and success.
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Here’s Why You Should Buy More Ads When the Economy Tanks
Marketing budgets are the first to get slashed when the market tightens, but that creates less competition for attention.
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5 Proven (and Simple) Tips for Entrepreneurs to Avoid Social Media Burnout
Learn five practical and easy-to-follow tips for entrepreneurs to avoid burnout from social media.
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This Author Says What’s On Brand for You is The Secret to Your Success
The founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception sits down with Jessica Abo.
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Shaping The Narrative of Your (Personal) Brand is The Secret to Your Success. Here’s Why.
The founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception sits down with Jessica Abo.
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Small Businesses Have Fewer Resources Than Big Companies. Here’s How AI Can Fill the Gaps.
Explore how generative AI, in combination with people, can empower small business owners to accomplish more in less time — and with fewer resources.
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What Google Employees Can Teach Us About Memes and Employee Burnout
From boosting morale to detecting burnout, companies are discovering the surprising benefits of incorporating memes into internal communications.
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How to Use the 5 Senses — Plus a Secret 6th One — to Catapult Your Brand Experience
When it comes to “brand experience,” harnessing the power of the five senses in your brand strategy will completely change how your customers respond to you. Here’s how.
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Tired of Customers Abandoning Their Online Shopping Carts? Here are 7 Foolproof Strategies to Improve the Checkout Experience
Here are seven tips to improve ecommerce checkout impact, including making costs and fees clear upfront, offering multiple payment options, making the online checkout button easy to find, and ensuring the user has a secure checkout experience.
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The Founder of This Snack Brand Totally Messed Its Name Up. Here’s How He Fixed It.
Turns out, most of us don’t want to be reminded that we’re eating a chip made out of a bird.
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How to Make Your Higher Education Institution More Appealing to Prospective Students
College enrollment has been declining since 2010. Here are a few strategies to attract more prospective students to your institution.
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The 4 Marketing Strategies Your Shopify Store Needs to Drive Traffic
A successful Shopify store is built on a solid marketing strategy. Read on if you want to discover the secrets of Shopify marketing.
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