Small business owners will join Irene Walker from Facebook Elevate to discuss how digital tools and personalized ads have given businesses the ability to thrive in the pandemic
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Category: News
VIDEO: Samsung once again mocks Apple to announce its new smartphone, but the strategy worked against it
To promote the new Galaxy S21 Ultra, Samsung once again turned to a trustworthy old woman: poking fun at Apple. However, his marketing had the opposite effect, and netizens responded with ruthless criticism.
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The Secret to Super Successful SEO
You need backlinks for SEO. Here’s how to get more meaningful links at a lower cost.
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The Importance of Retweeting Content on Twitter
Find out how to use existing content to build your following and grow your brand.
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How to Write a Press Release Reporters Will Actually Read
For businesses of any size or maturity, a well-written press release remains one of the most cost-effective and easiest ways to successfully generate positive media coverage for a company.
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How to Choose the Best Social Media Platform for Your Business
Deciding which social media platform will best serve your company’s needs can be tricky. Here’s an overview to help you decide.
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How to Create LinkedIn Ads That Convert Like Crazy
The following strategies will help you create ads that make prospects want to click and buy.
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The Misunderstood Role of Personal Branding Within Organizations
How your employees portray their involvement and build a personal brand within your company can be as influential as the organization’s marketing efforts.
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How to Attract the Right Kind of Twitter Audience
First, determine your strategy — local leads, a national following or international visibility — then follow these tips for attracting an audience.
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How Instagram Stories and Instagram Live Help You Interact with Your Customers
These cool Instagram features help you grab your target audience’s attention in eight seconds or less.
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3 Revenue-Increasing Reasons Why You Should Use a Podcast in Your Content Marketing Strategy
There’s a lot of noise in the marketplace, so standing out will position you for success.
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Getting Tech off the Ground: From Crowdfunding to Cryptocurrency
Kickstarter, Indiegogo and Regulation A+ aren’t just paths to money. They’re great marketing tools too.
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3 Reasons You Should Treat Your Personal Brand Like Your Childhood Piggy Bank
If you’re pushing a good product without much success, it might just be that you haven’t got enough “trust nickels” in your brand bank.
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Cultural appropriation? Kendall Jenner’s 818 tequila is rained with criticism and memes after launch
The model Kendall Jenner is the target of controversy after presenting her tequila brand 818, because in social networks she is accused of cultural appropriation by exploiting the Mexican aesthetic in her marketing.
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Trust a Better Stock Photography Service for Your Business Design Needs
Create engaging marketing and sales material with Scopio.
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5 Tips for Building a Strong Influencer Program
One CMO’s strategy for revamping your approach to influencer marketing.
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4 Digital Strategies for Small Businesses Recovering Post-Pandemic
Here are four research-based approaches for using digital technology to reconnect with customers.
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