Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
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The great martech debate: Build vs. buy
Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea.
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Ignoring these 6 SEO strategies could come back to haunt you
Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.
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Marketing Day: Gartner report on analytics tools, Pinterest search ads & P2P marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Should you connect with your clients across social platforms?
Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate.
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New Gartner report spotlights analytics tools that map customer data across channels
The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant.
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Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
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How machine learning levels the SERP playing field
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.
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Forget B2B and B2C; the future of marketing is P2P
Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.
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Facebook acquires teen-centric polling app tbh and all its valuable data
People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network.
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Marketing Day: Google AMP, Apple’s move to kill cookies & new Twitter Video Website Cards
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google AMP and call attribution — 5 things you need to know
AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join…
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Why engagement trumps reach when measuring influencer marketing impact
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game.
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Apple’s move to kill cookies isn’t a crisis — It’s an opportunity
Columnist Mike Sands believes Apple’s cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view.
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indaHash plans cryptocurrency to pay influencers and their followers
The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.
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Twitter’s new Video Website Card ad format uses video to push link clicks
Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop it.
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Apocalypse for online search? Here’s how marketers can thrive
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google…
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