Uncategorized - Online Marketing

September 25, 2017 Uncategorized

The PPC challenge of selling manufacturing capability vs. stock products

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.

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September 25, 2017 Uncategorized

Martech enablement series: Part 8 — Executing martech enablement

In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity.

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September 25, 2017 Uncategorized

Google announces new anti-fraud initiatives for DoubleClick Bid Manager

The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds.

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September 25, 2017 Uncategorized

Retailers, get ready: It’s the most mobile time of year

As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season.

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September 25, 2017 Uncategorized

Find your target audience with YouTube video advertising

Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing.

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September 25, 2017 Uncategorized

How Valassis used bots on Facebook Messenger to drive offlline auto sales

The program was successful because it also included qualified ad targeting and human follow-up.

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September 25, 2017 Uncategorized

YouTube unveils new tools to create custom ads at scale, sequence videos & more

Director Mix can create huge numbers of ads tailored to custom audiences based on actions taken on other Google services.

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September 25, 2017 Uncategorized

Digital billboard ads for Virgin Train display live travel times in the UK

The campaign creators say this is the first time traffic and location data have been shown together in an outdoor campaign.

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September 24, 2017 News / Uncategorized

Pinterest signs visual search and advertising deal with Target to license its Lens technology

In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on Pinterest ads.

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September 24, 2017 Uncategorized

Marketing Day: Google My Business, AI for link building & Instagram’s 2M monthly advertisers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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September 24, 2017 Uncategorized

3 ways to improve link equity distribution and capture missed opportunities

You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.

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September 24, 2017 Uncategorized

Google is making strides with Google My Business

Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners.

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September 24, 2017 Uncategorized

How to use AI for link building and improve your search rankings

As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.

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September 24, 2017 Uncategorized

Instagram hits 2 million monthly advertisers, doubling in six months (again)

Instagram crossed the 1-million-advertiser mark in March and is closing the gap on Facebook’s 5 million.

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September 24, 2017 Uncategorized

Video marketing prep for great holiday results

Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December.

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September 24, 2017 Uncategorized

Sailthru issues a Personalization Index for online retailers

Among the hundred retailers, only two scored just over 70, out of a possible 100.

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September 24, 2017 Uncategorized

Even for email, experience is everything

While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can’t afford to ignore the experience their subscribers are getting.

Please visit Marketing Land for the full article.