Uncategorized - Online Marketing

March 12, 2017 Uncategorized

SEM account management: Part 1 — How to avoid getting fired

In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.

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March 12, 2017 Uncategorized

Why you shouldn’t have to hate your ESP

Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? Columnist Chip Scully explores the issue.

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March 12, 2017 Uncategorized

Cutting-edge martech? 65% of brands have no plans to invest this year

In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don’t plan to invest in them just yet.

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March 12, 2017 Uncategorized

The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)

Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and cultivate a following.

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March 12, 2017 Uncategorized

How marketers should be thinking about voice search

In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive.

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March 12, 2017 Uncategorized

Television meets internet in emerging new ATSC 3.0 standard

If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and true cross-channel campaigns.

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March 12, 2017 Uncategorized

What is brand marketing?

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]

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March 9, 2017 Uncategorized

Marketing Day: James Allen CMO interview, Facebook Instant Articles & native ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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March 9, 2017 Uncategorized

Should PPC agencies be scared of automation?

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

Making complementary media strategies work: The recipe for cross-channel attribution

Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

Mobile page speed is important, but not (yet) for SEO

Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.

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March 9, 2017 Uncategorized

10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

How JamesAllen.com marries email & remarketing to win over brides & grooms

The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

How James Allen marries email & remarketing to win over brides & grooms

The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

Facebook will let publishers show more ads in Instant Articles

Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods.

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March 9, 2017 Uncategorized

10 easy steps to help your business flourish on Facebook

Whether your business is new to Facebook marketing or just in need of a refresh, columnist Will Scott’s Facebook tips will help you build a vibrant and engaged Facebook presence.

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March 9, 2017 Uncategorized

Still not sold on native advertising? 3 benefits you should know about.

Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right.

Please visit Marketing Land for the full article.