In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency’s methods to help you take action.
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Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers
The self-service capability allows advertisers to directly assess inventory before bidding.
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Why brick-and-mortar retailers need to go digital with analytics
Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics.
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The Value of a Happy Customer: Action steps to a great customer experience
What is the real value of a great customer experience? And once you know, how do you create one? Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research with real-world…
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Marketing Day: Facebook Messenger, quality content & Optimizely’s OTT TV solution
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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WebMD’s new Alexa health skill should go to pharmacy school
The company’s Alexa skill didn’t understand drug names. Google Home performed much better.
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Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories
Messenger Day lets people post photos and videos to a running diary that expires after 24 hours, like they can on Facebook, Instagram and Snapchat.
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A technical argument for quality content
What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions.
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Why email is taking center stage in marketing innovation
From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017.
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A healthier, happier social presence: Tips for health care marketers in 2017
The health care industry has been slow to embrace social media, but contributor Rob Begg explains how that’s shifting and what hospitals and pharmaceutical companies can do to improve their social listening.
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Optimizely expands its experimentation platform to OTT TV
New product supports video experiments in any over-the-top TV app that uses tvOS or Android TV.
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Video: See how Facebook inserts mid-roll ads in non-live videos
Facebook has started inserting ads in the middle of some non-live videos. Here’s what it’s like to watch one.
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Marketing Day: Bot-to-bot marketing, top 10 ads on YouTube & Google Home vs Amazon Echo
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Salesforce opens its Einstein AI layer to all customers
Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers.
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Bot-to-bot marketing is coming soon. Are you ready?
Martech’s future isn’t only about bots and agents talking to consumers. Here’s what it means when they start talking to other bots and agents.
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Hyundai tops a Super Bowl-heavy list of YouTube’s most popular ads from February
Of the 10 most-watched YouTube ads last month, nine were Super Bowl spots.
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3 free AdWords testing tools to adopt today
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads.
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