Uncategorized - Online Marketing

March 7, 2017 Uncategorized

Building your marketing technology team? Bring them to MarTech.

Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your…

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March 7, 2017 Uncategorized

Why you need to get back to SEO basics

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.

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March 7, 2017 Uncategorized

There’s still time to feed your search marketing obsession @ SMX West

We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and…

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March 7, 2017 Uncategorized

The art of quick qualification: Use these 4 tips for more meaningful trade show conversations

Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection.

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March 7, 2017 Uncategorized

MEC’s Noah Mallin: For advertisers, Snapchat has ‘tremendous promise’ [Podcast]

In this week’s Marketing Land Live, marketing exec Noah Mallin explains how Snapchat is starting to pull its advertising products together in a coherent way and why he thinks Netflix may ultimately be a better comparison than Facebook and Twitter.

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March 7, 2017 Uncategorized

Study: Google Home has more answers than Amazon Echo

Stone Temple Consulting asked both devices 5,000 questions to see which one is smarter. Google Home won, but how much does it matter?

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March 6, 2017 Uncategorized

Marketing Day: Google Data Studio, chatbots & Twitter Moments analytics

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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March 6, 2017 Uncategorized

Google AdWords’ view-through conversion window will soon default to 1 day

The change will go into effect on March 29, 2017.

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March 6, 2017 Uncategorized

Google rolls out free Data Studio globally, improves filters & other features

Users can now save and reuse data filters, add Google Analytics segments and more.

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March 6, 2017 Uncategorized

The business case to merge sales & marketing ops

Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team.

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March 6, 2017 Uncategorized

How to use Google Tag Manager to show your clients results

Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.

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March 6, 2017 Uncategorized

Chatbots: Hype or the real deal?

Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate and whether or not you should buy into the hype.

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March 6, 2017 Uncategorized

Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.

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March 6, 2017 Uncategorized

Break through 5 common barriers to contextual marketing and connected experiences

In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty.

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March 6, 2017 Uncategorized

Pinterest’s updated browser extension turns off-Pinterest images into search queries

Pinterest’s extension will scan images on a web page to show related pins. But those visual search results won’t include ads.

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March 6, 2017 Uncategorized

What do employee reviews really say about your agency?

Your agency’s rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture.

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March 6, 2017 Uncategorized

Why search will save TV

As cord-cutting and changing viewing habits disrupt traditional TV, columnist Benjamin Spiegel explains why better content discovery is essential for the future of the medium.

Please visit Marketing Land for the full article.