Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.
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Category: Uncategorized
Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products
Facebook is starting to fold Atlas’s measurement products into Facebook’s own tools and will transition Atlas’s remaining clients as well.
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What’s a blockchain? And how could it change marketing & advertising?
With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.
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Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might…
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Marketing Day: Google’s ‘One True Answer’ problem, B2B content marketing & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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[Reminder] Live Webinar: Intro to Agile Marketing
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market…
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How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
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Google’s “One True Answer” problem — when featured snippets go bad
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.
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5 quick web page fixes any blogger can make
Do you include subheads in your content? How about CTA buttons? Columnist Drew Eastmead outlines five best practices to keep in mind when you’re adding content to your company’s website or blog.
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5 top hacks to step up your B2B content marketing strategy in 2017
From encouraging user-generated content to implementing the “Rule of Seven,” contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost.
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Retailers notified Google Trusted Stores to shut down, transition to Google Customer Reviews
The new program will be managed from Google Merchant Center.
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Google tells retailers the Trusted Stores program is shutting down
The new program, Google Customer Reviews, will be managed from Google Merchant Center.
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Marketing Day: Google’s location tracking, mobile marketing ROI & Facebook Messenger
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google’s location tracking is better now than ever before
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
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Here’s how & why CDPs differ from CRMs & DMPs
We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data Platforms.
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[Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more
In this week’s show, the Marketing Land crew talks about where Snapchat is headed now that its parent company has gone public. We also discuss the video ad implications of YouTube’s new OTT TV offering and what advertisers can do about fake news and hyperpartisan sites on the Google Display Network.
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Should you bother rewriting your ads?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.
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