Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising.
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Category: Uncategorized
How to create a competitive content insights report step-by-step
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier.
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Locksmiths try again to sue Google over fake local listings
Search engines can assert immunity under Section 230 of the Communications Decency Act.
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Why mobile marketers need to start measuring ROI right now
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement.
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Whitelists vs. blacklists for programmatic media
Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers.
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Google’s sunsets its AdSense plugin for WordPress
Google says automatic ads and upcoming initiatives will fulfill the plugin’s functionality.
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Google sunsets its AdSense plugin for WordPress
Google says automatic ads and upcoming initiatives will fulfill the plugin’s functionality.
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Facebook Messenger adds option for chat bots to avoid chatting
Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.
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Facebook Messenger adds option for chatbots to avoid chatting
Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.
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Marketing Day: 2017 email benchmark report, Denny’s wins Twitter & Instagram Story ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketers are sending fewer emails & getting better open rates [SendGrid]
SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per-month.
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The Future is Now: Ramp up your Google Shopping ROI
Product Listing Ads (PLAs) – whether desktop or mobile – have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers…
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Using AMP? A known bug is probably screwing up your Google Analytics
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.
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Better collaboration is the best martech investment you can make
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them.
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The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.
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What to expect when you attend SMX West. Here’s your special preview!
SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and…
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Do you know what a mobile crawl of your site looks like?
Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.
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