Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish.
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Denny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100K likes & 5K new followers
Denny’s tweet instructing followers to “zoom in on the syrup” has quickly become the brand’s most popular tweet of all time.
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Pro tips for every Facebook visual ad type
From carousel ads to dynamic ads to video ads and more, columnist Brad O’Brien offers tips on how you can increase performance for Facebook ads of any variety.
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3 steps to take your influencer marketing to the next level
How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver.
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Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools
If an advertiser wants to buy only Instagram’s Story inventory and no other Instagram or Facebook inventory, it can while still using Facebook’s targeting.
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Marketing Day: Twitter’s new anti-abuse tools, YouTube TV subscription service & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Twitter extends abuse blocking to main timeline, puts offenders on timeout
People can mute tweets containing certain keywords, phrases, hashtags or emojis from appearing in their timeline.
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Link free or die
Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are.
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Sharing is caring: Click share and post-holiday shopping success
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.
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The new customer marketing lifecycle in the Engagement Economy
Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low.
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Event-oriented vs. always-on: The campaign tactics that work
Whether you’re an e-commerce advertiser focused on specific events or you’re looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI.
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Want stronger content? 7 steps to truly understanding your audience
When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts.
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4 tips for creating epic nurture campaigns
Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign.
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Totango rolls out first chatbot for customer success
The text-based Zoe can pull info on customers or track teamwork in resolving a customer success issue.
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How Facebook Messenger bots can now push out native, episodic content
Octane AI’s Convos creates standalone messaging threads that can shared as links outside of Facebook Messenger.
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Reports: It’s cheaper to drive app-installs but harder to retain “high value” consumers
iPhone users spent average of $40 on paid apps and in-app purchases in 2016.
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YouTube debuts TV subscription service, at $35 a month for 6 accounts
Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.
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