This allows a user to update loyalty rewards with the same tap to pay, or sign up with a second tap.
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Category: Uncategorized
Swrve’s new integration gives Oracle visibility into apps
Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity.
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Are you leveraging these underutilized Google Analytics features?
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer.
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Amazon: virtual assistants and AI robots have free speech rights too
Company uses First Amendment argument in opposition to warrant seeking Alexa audio recordings in murder case.
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Marketing Day: Facebook Live streams, Amazon Alexa & marketing automation
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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What will paid advertising look (sound) like on Amazon’s Echo and Dot?
Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.
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A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
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Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn
This is the latest of several acquisitions designed to increase Singtel’s product offerings, data capabilities and market reach.
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Revcontent buys content rec engine Rover
By bringing in-house this machine learning-powered detector of user interest, the content rec service hopes to ‘own the interest graph.’
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The tyranny of a blank page: Why creative matters most
The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.
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Why longer Facebook Live streams mean more engagement
Less isn’t necessarily more when it comes to video. Contributor Carla Marshall explains why the longer you can stream a Facebook Live video, the better your chance of generating engagement.
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Amazon Alexa surpasses 10,000 skills
In the midst of rapid growth, Alexa team says News & Gaming skills are the most popular categories.
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The 5 Pillars of Marketing Automation Success
Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this white paper from Sharp Spring, you will learn: how to help your clients identify and acquire qualified leads every…
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Marketing Day: Machine learning, Facebook ad news & a report on Snapchat usage
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Why UX is pivotal to the future of SEO
As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.
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Has machine learning created a new model for SEO ranking?
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
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7 ways small retailers can compete with retail giants using Google Shopping
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.
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