Uncategorized - Online Marketing

February 16, 2017 Uncategorized

Missed link-building opportunities: Reclaiming broken links

Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.

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February 16, 2017 Uncategorized

A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs

Lisa Malat says her brand is focused on initiatives that support the academic and social experience of the students it aims to serve.

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February 16, 2017 Uncategorized

Traction Media launches Live Suite for delivering a live video stream across many sites

The Suite, which also offers social promotion and analytics, is designed to drive viewership and promote events.

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February 16, 2017 Uncategorized

[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion

In this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.

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February 16, 2017 Uncategorized

Why marketers’ approaches to sales shoppers must change

Columnist James Collins dives into data on the behavior of shoppers who are looking for savings and discusses what it means for your marketing strategy.

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February 16, 2017 Uncategorized

Intro to Agile Marketing: Work faster and smarter by changing how you work

Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies, and processes? It may be time to get agile. More than 90% of marketers who have adopted agile marketing say it has improved their speed to market for…

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February 15, 2017 Uncategorized

Marketing Day: Shopping with Google Home, keyword analysis & Verizon-Yahoo deal

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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February 15, 2017 Uncategorized

Now you can shop with Google Home — just like on Amazon Echo

Shopping and delivery services become a new front in the battle of the virtual assistants.

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February 15, 2017 Uncategorized

From viewable to verified: Here comes the next phase of audience-based buying

Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape.

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February 15, 2017 Uncategorized

Three things marketers must do to keep CX real

Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality.

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February 15, 2017 Uncategorized

Keyword SWOT analysis: Finding your content opportunities

Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program.

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February 15, 2017 Uncategorized

Cortana introduces ‘suggested reminders’ based on email content

Useful feature will automatically remind of users time-sensitive events.

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February 15, 2017 Uncategorized

AdParlor launches Intelligence Tags to better assess social ads’ performance

Using visual recognition and machine learning, the Tags automatically break down images into their constituent parts and then track their effectiveness.

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February 15, 2017 Uncategorized

Adjust declares it is now entering Measurement 2.0 for mobile analytics

Founded in 2012 to track attribution of apps, the company is reorienting around a new landscape for mobile measurement.

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February 15, 2017 Uncategorized

2017 is here: Don’t dawdle. Double down on social media ads now

Now that we’re halfway into February, it’s now or never: Contributor Wayne St. Amand offers some ways to step up your social media marketing and take advantage of the advertising lull in early 2017.

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February 15, 2017 Uncategorized

CMO audit series Part 1: Customer journey — the greatest strategic need

In this first article of a series dedicated to CMO-level audits, columnist Scott Rayden explains why understanding the customer journey is a key component for driving your brand’s marketing growth.

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February 15, 2017 Uncategorized

Verizon-Yahoo deal closing said to be close after $250 million price discount

Massive hacking revelations prompted the renegotiation by Verizon.

Please visit Marketing Land for the full article.