Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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You’ll love the SMX West speaker lineup
Speakers make the conference. And with over 100 experts presenting, sharing and networking, you’re going to love meeting them at SMX West! Join us for 3 days of actionable tactics from SEO, SEM and conversion optimization experts. You’ll leave a more educated, inspired and creative marketer; we…
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Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views
According to Tubular Insights, the top 100 video brands and creators generated a combined 67.3 billion views last month.
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Marketers, think outside the list
Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools.
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How to use psychological principles to improve ad copy
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate.
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Seasonal and holiday link building
It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance.
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How to spice up your TrueView audience strategy on YouTube
Columnist Anna Shirley provides tips for enhancing your YouTube video ads using some new (and not-so-new) AdWords features.
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Forrester: Virtual Reality is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
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Forrester report: VR is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
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PullString now allows marketers to choose their intent engine
The bot conversation platform says it’s the first to allow this kind of selection.
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Improving the social shopping experience: Facebook Shoppable Feed ads
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board.
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Marketing Day: Facebook turns up the noise, 2017 Hashtag Bowl winners & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
New for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
“Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. If you are considering licensing an SEO software tool, this…
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Facebook turns sound on by default in videos, debuts TV apps
By playing videos with the sound on and on people’s TVs, Facebook is upping its push to become a destination for video viewers and video ad dollars.
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7 tips for small manufacturers thinking about using AdWords
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before.
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Why machine learning is critical to multi-touch attribution
Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that.
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‘Things to do near me’ SEO
Columnist Andrew Shotland takes a look at the “near me” phenomenon and shares data that helps illuminate how to rank for these queries.
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