Uncategorized - Online Marketing

February 13, 2017 Uncategorized

179 reasons to attend MarTech San Francisco – rates increase next week!

Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your…

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February 13, 2017 Uncategorized

M-commerce 21 percent of online spending in Q4, as digital commerce reaches $109 billion

But e-commerce totals are much smaller than digital-influenced in-store sales.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion

But e-commerce totals are much smaller than digital-influenced in-store sales.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

Publishers Clearing House attributes 26 percent revenue lift to header bidding

One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer.

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February 13, 2017 Uncategorized

4 ways to grow your return on personalization

Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, lasting customer relationships.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

How ads on Google for its own products can impact the prices other advertisers pay

Just as on a retail shelf, there are only so many spots available on a search result.

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February 13, 2017 Uncategorized

2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo

We’ve chosen the winners from our sixth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big game.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

Brands’ Snapchat viewerships have increased despite Instagram’s rise, per Snaplytics

In Q4 2016, 55 percent of brands’ Snapchat followers viewed their Stories and 88 percent of those viewers watched the whole thing.

Please visit Marketing Land for the full article.

February 12, 2017 Uncategorized

Build Your Ultimate Martech Stack

Its not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services…

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February 12, 2017 Uncategorized

Marketing Day: Facebook activity report, user generated content & AI-based marketing tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 12, 2017 Uncategorized

Report: Facebook activity dwindles in 2016, influencer marketing is up

Mavrck has shown that Facebook activity has declined from 2015 to 2016, with fewer posts and engagement across the board.

Please visit Marketing Land for the full article.

February 12, 2017 Uncategorized

Performance and integration: The foundation of marketing technology stack success

As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.

Please visit Marketing Land for the full article.