Uncategorized - Online Marketing

February 12, 2017 Uncategorized

Beyond the Like: Measuring Facebook Reactions

Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.

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February 12, 2017 Uncategorized

Report: more than 13 million proximity sensors now deployed globally

Kontakt.io the leading beacon hardware maker, Swirl the leading software platform says Unacast.

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February 10, 2017 Uncategorized

Google image search lead Randy Keller jumps to Pinterest

Image search and discovery are at the center of the user experience.

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February 9, 2017 Uncategorized

Marketing Day: Top 10 YouTube ads, Hootsuite buys AdEspresso & Facebook audits itself

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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February 9, 2017 Uncategorized

[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes

In this week’s show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of hashtags and more.

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February 9, 2017 Uncategorized

Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump

Whether you want to gain some insight into how Google’s Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.

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February 9, 2017 Uncategorized

Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views

The combined video views for January’s top 10 ads totaled 37.8 million, a significant drop from the 100 million views generated in December.

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February 9, 2017 Uncategorized

Local SEO in 2017: 5 simple ways to dominate local search

New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.

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February 9, 2017 Uncategorized

Making the right martech bets [Infographic]

How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O’Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.

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February 9, 2017 Uncategorized

Google releases Chrome version with the first browser support for WebVR

New capability means that users no longer need to download an app to view online VR.

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February 9, 2017 Uncategorized

Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management

The acquisition and new capabilities point to the importance of social ads to social management platforms.

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February 9, 2017 Uncategorized

Facebook opens itself to measurement audit, gives brands more control over video ad buys

Facebook will sell video ads based on the industry’s viewability standard and introduce a new sound-on option.

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February 9, 2017 Uncategorized

Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation

The certification marks another step toward full data equality for online-delivered television.

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February 9, 2017 Uncategorized

Yelp Q4: earnings beat expectations but guidance disappoints investors

The company will continue to focus on growing its mobile-app user base in 2017.

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February 9, 2017 Uncategorized

What businesses need to know about the Yelp Elite program

If you’re not familiar with the Yelp Elite program, it might be time to bone up on it. Columnist Brian Patterson gets into the nitty-gritty of the program and explains how it can be a boon for marketers and business owners.

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February 9, 2017 Uncategorized

3 things you can do to stop (or at least slow) customer churn

Getting your customers to keep coming back is crucial for sustainable growth. Columnist Jordan Elkind outlines three things to keep in mind when setting up a churn prevention program.

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February 8, 2017 Uncategorized

See the MarTech Conference agenda now

MarTech returns to the San Francisco Hilton May 9-11. This year’s expanded edition features 8 tracks on topics at the intersection of marketing & IT. This unique program blends advanced marketing, technology and management presentations; each designed to help you succeed in our software-powered…

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