Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Category: Uncategorized
Kiss your personas goodbye (and say hello, AI)!
Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why you’ll be grateful.
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6 ways to grow your podcast audience with SEO
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
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It’s time to get ready for the holidays (Yes, really!)
It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017.
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The evolution required to achieve a sustainable online ecosystem
How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation.
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Using influencer campaigns for real-time amplification
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.
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The brainpower boost: How neuroscience nurtures marketing and design potential
Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung.
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Adblade adds self-service RTB for its WordPress plugin
Now, third-party demand sources can bid on inventory for the content-like ads run by this competitor to Taboola and Outbrain.
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AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data
Called Avery.ai, it now moves into product development and joins other companies’ efforts to make marketing data more readily accessible.
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What marketers should know about Twitter’s Q4 2016 earnings
Twitter’s daily audience is growing, but its ad revenue has shrunk, and its direct-response advertising struggles have deepened.
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A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
CMO John Dillion says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people.
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Twitter’s ad revenue declined in Q4 2016
Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
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Facebook’s ad policies revised to encourage inclusion and diversity
Facebook’s ad policies have been updated to increase opportunity and prohibit discrimination.
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Marketing Day: Pinterest’s Lens app, NRF 2017 online sales forecasts & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
3 local SEO tips that deliver business results
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.
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Why is marketing so dang hard?
As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter.
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Pinterest’s Lens app turns your phone’s camera into a search bar
Pinterest’s version of Google’s Goggles will roll out to iPhone and Android users in the U.S. sometime soon.
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