The NRF’s chief economist says online sales will continue to increase this year, driving retail industry growth.
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Category: Uncategorized
NewsWhip opens up its history to show the social lives of stories
The company says it differs from other social content trackers because it looks at engagement from the perspective of the originating publishers’ sites.
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mParticle announces single SDK for OTT streaming TV apps on Roku
The release allows a single API from Roku apps to connect user and activity data to more than 100 advertising, marketing and analytics tools.
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Devices don’t buy products; people do
As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices.
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Pop the personalization filter bubbles and preserve online diversity
In the age of fake news, advertisers have a responsibility to know where their ads are appearing and to pop the filter bubble that shuts out a diversity of voices, says columnist and IAB VP of Marketing Chris Glushko.
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Data: Store closings generate new shopping patterns, especially among Millennials
Future of retail involves fewer stores, which become “product playgrounds.”
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5 A/B testing resolutions you should embrace in 2017
A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young…
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Marketing Day: Google AdSense, Twitter safety updates & YouTube live streaming
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google AdSense publishers get more control over the ads that can show on their sites
The ability to opt out of more ad categories is now available to all AdSense publishers.
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2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to break into the market.
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An introduction to streaming analytics for marketing and customer engagement
Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers.
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[Webinar] 5 Disruptions Reshaping Marketing As We Know It
Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry….
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5 Disruptions Reshaping Marketing As We Know It
Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry….
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Please visit Marketing Land for the full article.
Twitter’s safety updates address user bans, abuse and safe search
Twitter’s latest updates address the harassment concerns that have plagued users on the network over the past several years.
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YouTube creators with 10K subscribers get live streaming & monetized “Super Chat” feature
The new “Super Chat” tool lets viewers pay to have their messages highlighted and pinned to the top of the chat window.
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3 ways CMOs can win the hearts of customers — and CEOs
Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they’ll need to lead the charge in building customer obsession across the enterprise.
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MarTech Landscape: What is influencer marketing?
Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow.
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