The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data owners.
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Category: Uncategorized
Instagram’s web footprint surpassed Twitter’s in 2016
The number of sites featuring Instagram posts or widgets has overtaken Twitter’s count, according to an analysis of 1 million sites by SimilarTech.
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Not all agencies are created equal
How do you find the right digital marketing agency? Columnist David Rodnitzky says it starts with asking the right questions.
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Marketing Day: Super Bowl LI ad video views, social activity & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.
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Super Bowl-related social activity was up Sunday on both Facebook & Twitter
An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a year ago.
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Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story shared more than any other ad
Budweiser’s “Born the Hard Way” earned more than 435K shares on gamed day, nearly double won by the No. 2 most shared Super Bowl ad.
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The future of paid voice search and monetizing the map
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.
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SMX West low rates expire Saturday. Register now to master SEO and SEM!
You won’t find these low rates again Register now for SMX West, March 21-23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get 3 days of sessions, networking, expo hall, and conveniences that…
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TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits
Viewing habits were meticulously logged, tied to demographics and sold to third parties for ad targeting and tracking.
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Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big
Budweiser’s “Born the Hard Way” – an immigration story about founder Adolphus Busch coming to America – was the most watched ad on game day.
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How mobile marketers can prepare for when tragedy strikes
When news happens, there are times when brands must respond, and respond quickly. Contributor Polly Alluf says mobile marketers need to ensure their apps can be modified as quickly as other channels.
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IBM’s Watson joins H&R Block to explain taxes to humans
The cognitive supercomputer is adding tax preparation to his seemingly endless resume of occupations.
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Super Bowl’s politically charged ads, like 84 Lumber’s, spark social buzz
84 Lumber’s immigration-themed ad attracted more visitors than its site could handle and elicited more social mentions than any other Super Bowl advertiser.
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Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%
From a high of 57% three years ago, hashtags were only in about one-third of ads.
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#HashtagBowl Live Blog: All The Super Bowl 51 Advertising Action In Real Time
Join Marketing Land Editors and our special expert guests for the big game, where we’ll talk everything interactive marketing and share real-time search and social stats.
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Today’s the day: The 2017 Marketing Land #HashtagBowl is here!
Join us for live coverage beginning at 6:00 PM ET, and a full postgame recap of how Super Bowl advertisers integrate digital marketing into their TV ad buys.
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