Uncategorized - Online Marketing

February 3, 2017 Uncategorized

Google Home to star in new Super Bowl LI commercial

After Amazon promoted Echo with an ad during last year’s Super Bowl, Google Home gets its turn in the spotlight this year.

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February 2, 2017 Uncategorized

Marketing Day: #HashtagBowl, Amazon earnings & Snap IPO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Methbot, fake news and five other reasons SEM/SEO interest will surge

Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

FTC issues report and guidelines on cross-device tracking

Transparency, consumer choice, data sensitivity and security are the four principles that companies must respect.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Amazon Prime now has more than 50 million items, dwarfing Walmart’s new competitor

Announcement of latest milestone comes just days after Walmart announced its Prime competitor.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Solving a marketer’s top 3 segmentation dilemmas

Columnist Mary Wallace discusses the three primary reasons market segmentation strategies fail and explains what you can do to solve the problem.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Local search: It’s all about mobile

More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday

Here’s your invitation to the ultimate industry Super Bowl party — the Marketing Land #HashtagBowl Live Blog!

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Audi uses Super Bowl ad to drive home importance of equal pay for women

“Pay equality is a big message for a big stage,” says the brand’s vice president of marketing, Loren Angelo.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

[Podcast] Marketing Land Live #43: Cool, creepy and contemporary – Super Bowl LI ads hit the web

In this week’s podcast, we talk about the current crop of Super Bowl ads that have been pre-released online — the ones that are cool, a few that are contemporary and at least one that’s really creepy.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Hitwise now updates its audience tracking hourly

The higher frequency steps up the pace for tracking opt-in audiences across searches and websites.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Tru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV ads

Companies say this is the first attribution chain from OTT TV ads to offline purchases.

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February 2, 2017 Uncategorized

Don’t risk your business and consumer relationship over ‘alternative facts’

Don’t try to hide or exaggerate the facts. Columnist Rachel Lindteigen says content marketers will be rewarded if they offer their consumers content that’s honest and relevant.

Please visit Marketing Land for the full article.