Snapchat’s daily audience growth has decelerated from 17% between Q1 and Q2 2016 to 3% between Q3 and Q4.
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Marketing Day: Amazon Alexa, Google Data Studio & Super Bowl LI ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Refreshing competitive search strategies in 2017
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions.
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The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world
Mobile usage is certainly growing, but does that mean that desktop is done? Columnist Christi Olson doesn’t think so, and she suggests search marketers create campaigns that leverage the strengths and acknowledge the contributions of each device.
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Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa ecosystem.
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Back to the future with the Engagement Economy
Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers.
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Google Data Studio removes 5 free reports limitation
Create and share as many free reports as you’d like.
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2017: The age of social satellites
As web traffic and user engagement continue to drop, columnist and Bitly senior content strategist Blaise Lucey says it’s time to think about creating modular pieces of content that orbit your central piece of content.
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A bot for Kia Motors is the first to debut a new Super Bowl ad
The ad, promoting the eco-angles of Kia’s new Niro crossover SUV, stars Melissa McCarthy on a mission to save the planet.
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Three paid social features you need to try in 2017
Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand.
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Instagram won’t fix Facebook’s ad load dilemma yet, but video might
Facebook may max out on the number of ads it can stuff between posts, but what about the ads it’s inserting within posts?
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Facebook’s Q4 2016 earnings report in 7 charts
The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.
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Marketing Day: Machine learning, KFC goes to the Super Bowl & Pinterest search ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to go above and beyond with your content
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
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How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
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Robots are the gatekeepers to your customers
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage.
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The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
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