Pinterest’s expanded targeting options are supplied by its Taste Graph that has indexed more than 100 billion pins.
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Category: Uncategorized
Lytics becomes first customer data platform to add campaign coordination
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’s customer data.
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Facebook will add ‘more human review’ of ad-targeting options
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week.
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Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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An integrated approach: From SEO to PPC and beyond
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.
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Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
Don’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next.
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Why marketing convergence is non-negotiable in a post-mobile world
In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key.
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Thinking about an SEO platform? We compare 13 leading vendors
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right…
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Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool
The brand is using a mobile wallet pass to promote its anti-animal-testing campaign.
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Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad experiences.
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Snapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiences
Snapchat is expanding the program’s scope to include companies that specialize in producing the content that appears after people swipe up on an ad.
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3 behavioral stats for retailers to supercharge your holiday strategy
Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season.
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Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns.
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5 easy-to-miss SEO mistakes blogs make
Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make.
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Martech enablement series: Part 7 — Insights, intelligence and integration
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team.
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Pinterest opens self-serve version of Pin Collective branded-content program
Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform.
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