A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories.
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Category: Uncategorized
Bizible launches first self-service custom attribution for B2B
The new service also offers machine learning-generated recommendations.
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Act now: SMX West early bird rates expire next week
Join us at SMX West March 21–23 for three days of SEO and SEM tactics, growth hacks and strategies that will improve your search marketing performance immediately. Register now and save $200 off on-site rates. With an All Access Pass, here’s what you’ll get: Tactics you’ll implement…
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5 undeniable signs your competition is beating you online
Do your rivals have a superior website or rank better on Google? Contributor John Lincoln takes a look at five indicators that you may be falling behind your competitors online.
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Facebook starts opening its black box to keep advertisers from avoiding Audience Network
Criticized for a lack of transparency, Facebook has started making concessions, including talks about private marketplaces.
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A look back at the stats behind the 2016 Facebook holiday advertising season
Columnist Andrew Waber takes a look at Facebook advertising activity during the holiday season to uncover trends that will help you stay ahead of the curve.
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KFC bringing Colonels to Super Bowl LI for its 1st appearance as a Super Bowl brand
The campaign will include three teaser ads leading up to its official Super Bowl spot starring Rob Riggle and Billy Zane as Kentucky Colonels.
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Pinterest introduces Search ads with Keyword and Shopping campaigns
The new offerings should help Pinterest scale its advertising efforts.
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Snapchat rolls out QR-style ‘Snapcodes’ to open links in app
Snapchat will provide in-app analytics for Snapcodes that are scanned at least 100 times.
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Creative is Complicated: Tips for better brand/agency collaboration
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses, and burnt out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process,…
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Facebook updates News Feed algorithm to show more timely and authentic stories
Facebook’s combating fake news by improving its News Feed algorithm based on two new signals.
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Apple reports best quarter ever: $78.4B revenue, 78M iPhones sold
The huge quarter follows three consecutive quarters of year-over-year sales declines.
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Apple Reports Best Quarter Ever: $78.4 Billion Revenue, 78 Million iPhones Sold
The huge quarter follows three consecutive quarters of year-over-year sales declines.
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Marketing Day: Snapchat’s ad tech, Budweiser’s Super Bowl ad & Facebook news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
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SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.
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Walmart targets Amazon Prime with free two-day shipping
Battle between retail giants continues as Walmart goes after Amazon Prime’s free shipping by offering it with no membership fee required.
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