Snapchat has launched a bigger and better advertising platform that is aimed to grow their revenues.
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Snapchat launches new Facebook-inspired ad technology platform
Snapchat has launched a bigger and better advertising platform that aims to grow revenues.
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Please visit Marketing Land for the full article.
Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany
The Anheuser-Busch brand says its Super Bowl commercial was inspired by its founder Adolphus Busch’s pursuit of the American Dream.
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How martech has made ABM-at-scale possible
Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of spears.
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The 3 challenges all social CMI professionals face (and how to overcome them)
As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them.
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Sizmek’s dynamically-assembled ad serving now includes audience segments from DMPs
The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.
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Facebook opens its ad network’s video ads to independent viewability checks
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.
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5 storytelling triggers that spur your readers to take action
How do you write content that encourages engagement? Contributor Jennifer Spencer shares five tips to keep in mind when creating a story for your readers.
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Tech firms join forces to push back on Trump immigration ban
More than 25 tech companies potentially involved in the action.
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A better Siri is critical to the iPhone’s long-term competitiveness
Apple is no longer the leader in a much more crowded virtual-assistant field.
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Square offering merchants $12K in free payment processing with Apple Pay
The program represents about $350 in fee savings to local merchants.
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Marketing Day: MAdTech, URL indexing & PPC tips for Super Bowl LI
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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MAdTech: The marketers’ view
As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
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How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.
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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
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Increase the impact of your testing program in 2017
Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools.
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The rise of retention marketing as a strategic priority in 2017
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.
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