The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
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Category: Uncategorized
TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers
Less effective in making the sale: websites and marketing materials, unless validated by third-party sources.
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#DeleteUber: companies being forced by events to wade into political fray
Neutrality may no longer be an option in the Trump era.
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Marketing Day: Marketing automation, Twitter NFL streams & that Mr. Clean Super Bowl ad
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Using marketing automation to create successful email programs in 2017
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces.
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Do organic keyword rankings matter anymore?
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.
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What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
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The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.
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[Reminder] Live webcast: How to create a single source of data truth for marketing
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…
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Inmoji launches first self-service platform for its interactive emoji-like icons and stickers
Company says the new portal will make it easier and quicker for brands to run campaigns with its unique, clickable icons and rich-media displays.
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MailChimp moves toward becoming a marketing platform with Facebook ads feature
Oriented toward small businesses, the company wants to offer new features that build on the customer and product data stored in its email platform.
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[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?
In this week’s episode, we speak with IDC’s Gerry Murray about what it means to be a marketer — and how marketing is going to change — as consumers spend more time talking to their Echoes, Dots, Homes and other voice-powered devices.
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After a most lively year, where does live video go in 2017?
As live video continues to rise in popularity, how will it evolve this year? Columnist Fritz Brumder shares his predictions on the tools and innovations we should expect to see in 2017.
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Twitter’s NFL streams averaged 265,800 per-minute viewers across 10 games
Each week 2.7 million viewers, on average, watched at least three seconds of the game on Twitter.
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Twitter’s NFL streams averaged 265,800 viewers per minute across 10 games
Each week 2.7 million viewers, on average, watched at least three seconds of the game on Twitter.
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Please visit Marketing Land for the full article.
How much should B2B companies invest in digital marketing?
What should your marketing budget look like if you’re a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data.
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Opinion: Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ line?
The brand tries to pull off a seductive Mr. Clean, but some viewers may find the iconic character comes off more scary than dreamy.
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