Microsoft CFO Amy Hood says the company sees strong demand around its cloud-based services, helping drive its long-term growth strategy.
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Category: Uncategorized
Google: $26 billion in Q4 revenue beats expectations but earnings down
Total company revenues for 2016 were $90.3 billion vs. $75 billion in 2015.
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GOOG: $26 billion in Q4 revenue beats expectations but earnings down
Total company revenues for 2016 were $90.3 billion vs. $75 billion in 2015.
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Marketing Day: Facebook News Feed updates, Twitter’s Explore tab & Square’s new campaign
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook updates News Feed algorithm to focus on video completion rates
Facebook is now using an evaluative criteria known as “percent completed” to see whether to surface video in the News Feed.
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Be the first to see the updated SMX West agenda
Search Marketing Expo – SMX West returns for its 10th year completely retooled with with tactic-rich sessions for SEOs and SEMs. Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and…
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Twitter announces Explore, a discovery tool
Finding trending stories on Twitter is being made easier with the Explore tab.
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How data and technology will affect your marketing in 2017
Columnist Victoria Godfrey shares four trends she’s watching for 2017 — and some steps you can take to stay ahead of the curve.
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Square launches “For Every Kind of Dream” brand campaign with powerful film about refugee entrepreneur
This is the first in a series of films featuring Square sellers rolling out in 2017.
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Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
Featuring Star Wars actor Adam Driver, Snickers claims its game day ad will make history as the first live-on-air Super Bowl commercial.
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[Webinar] A whirlwind tour of the 5 disruptions reshaping marketing
Marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. Yes, I know that sounds like hyperbole, but it’s not. These are huge, world-changing shifts that have already shaken industries to their core. And we’re just getting started. Reserve your seat…
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Best of both: Making TV and digital work in unison
As the line between TV and digital continues to blur, how can marketers make them work together? Contributor Kevin O’Reilly shares tips to ensure a complementary media strategy.
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Survey: Amazon remains most trusted SMB brand, Yelp still ‘number one’ at the bottom
Companies providing marketing services to SMBs appear to score lower than companies in other categories.
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9 studies for landing pages that work
The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page.
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Startup Transform, Inc. launches its RevTech platform to tie revenue to specific spending
Seattle-based company says it offers a unique approach to modeling diverse data and generating recommendations for increasing sales.
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Facebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brands
Facebook starts pushing news feed ads to Messenger to relieve its ad load pressure and ease in advertisers.
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Choosing the right marketing automation software for your business
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex,…
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