Uncategorized - Online Marketing

January 24, 2017 Uncategorized

Facebook begins to test a feature to kill Snapchat

Instagram Stories are coming to a Facebook mobile experience near you.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

Facebook begins to test out a feature to kill Snapchat

Instagram Stories are coming to a Facebook mobile experience near you.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

Amazon adds 50 brands to Dash program, making 250+ products now available via Dash Buttons

In addition to new Dash brands, Amazon launched “virtual” Dash buttons last week on its site and app.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

What does Medium.com’s profit model pivot say about the future of online advertising?

One of the most prominent startups in the online publishing space pivoted from its current ad model, saying publishing is “a broken system.” Is this a genius move? Or is it misplaced hope? Contributor Megan Hannay takes a look at what it means for marketers and online publications.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

Welcome, 2017! Some bold martech predictions for the year ahead

What’s in store for the martech space this year? From exciting innovations to potentially troublesome developments, columnist James Green discusses the trends that will dominate 2017.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

Attention search marketers: ALL keywords are branded keywords!

Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

GoDaddy returns to Super Bowl with teaser ads riffing on viral cat videos & sneezing pandas

After sitting out last year, GoDaddy is returning as a Super Bowl LI advertiser and focusing the campaign on its new product launch for GoCentral.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

Aprimo gets back on its feet with first major platform update since Teradata spinoff

The Chicago-based company sees itself as the only standalone, independent, end-to-end provider of marketing operations management.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’

With its database of a billion registered users worldwide, Viant is now ready to challenge the kings of people-based advertising: Google and Facebook.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

Why B2B marketers should care about whitelisting

As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why “whitelisting” is more effective for B2B marketers.

Please visit Marketing Land for the full article.

January 23, 2017 Uncategorized

Marketing Day: Digital ad spend report, Android Instant Apps & Yahoo earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 23, 2017 Uncategorized

Oracle complains to EU that Google now has unfair ad-targeting advantage

The company argues that Google’s ability to combine datasets exceeds rivals.

Please visit Marketing Land for the full article.

January 23, 2017 Uncategorized

7 easy wins to add to your email marketing to-do list

Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares seven ways to give your email marketing a boost.

Please visit Marketing Land for the full article.