From parklike atmospheres to in-store mobile offerings, columnist Allan Haims explains how shopping centers can shake up the brick-and-mortar experience to stay relevant.
Continue reading
Please visit Marketing Land for the full article.
Category: Uncategorized
Trump’s tweets dampen social sentiment toward brands, even when they’re nice
When @realDonaldTrump mentions a brand, positive social media sentiment around that brand declines, according to an analysis by 4C.
Continue reading
Please visit Marketing Land for the full article.
Report: Digital ad spend growth slowed in 2016; Snapchat overtook Pinterest
Retail and consumer electronics pulled back from digital in favor of TV in Q4, according to Standard Media Index.
Continue reading
Please visit Marketing Land for the full article.
Google starts releasing live Android Instant Apps
BuzzFeed, Wish, Periscope, and Viki are the first Android apps released with Android Instant App availability.
Continue reading
Please visit Marketing Land for the full article.
Report: by end of 2017 there will be more than 30 million voice assistants in US homes
Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones.
Continue reading
Please visit Marketing Land for the full article.
Report: by end of 2017 there will be more than 30MM voice assistants in US homes
Voice app retention turns out to be a bigger problem on intelligent assistant devices than smartphones.
Continue reading
Please visit Marketing Land for the full article.
Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year or 39 percent of total revenue.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Google AMP, Super Bowl ads & #WomensMarch on Facebook
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Google AMP carousels are multiplying!
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
Continue reading
Please visit Marketing Land for the full article.
5 more brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean
As game day nears, more and more advertisers are releasing teaser ads and official Super Bowl spots.
Continue reading
Please visit Marketing Land for the full article.
Are you writing too much content?
Contributor Jacob Baadsgaard says great content doesn’t have to do with word count — it’s about giving your audience what they’re looking for.
Continue reading
Please visit Marketing Land for the full article.
Amplero enlists machine learning to leverage influencer marketing
The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.
Continue reading
Please visit Marketing Land for the full article.
Brandwatch now offers three-year searches of Unlimited Historical Data
The UK-based social intelligence firm is employing the Twitter Decahose, offering what it says is the fastest tool for historical searches of online news and conversations.
Continue reading
Please visit Marketing Land for the full article.
How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs.
Continue reading
Please visit Marketing Land for the full article.
Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017
I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in San Francisco, May 9–11, 2017. Of course, like all agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the…
Continue reading
Please visit Marketing Land for the full article.
Announcing the Stackies & Hackies Awards for MarTech San Francisco 2017
I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in San Francisco, May 9-11, 2017. Of course, like all agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the…
Continue reading
Please visit Marketing Land for the full article.
Women’s March a reminder of the incredible viral power of Facebook
The event, which probably wouldn’t have been possible without Facebook, was the largest protest in US history.
Continue reading
Please visit Marketing Land for the full article.