Fluent survey of 2,773 US adults asked about a range of mobile behaviors and usage patterns.
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Category: Uncategorized
Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts
Did you transition away from the official accounts for the US President, Vice President and First Lady? There’s a good chance Twitter made you follow them again.
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Marketing Day: SEO audits, affiliate marketing & LinkedIn analytics from DataSift
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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YouTube gains access to Google account data for ad targeting, teases new measurement solution
YouTube also says it is working on new measurement solution to improve cross-screen measurement.
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Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
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Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.
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How digital media won the White House for an ‘analog’ audience
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.
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DataSift offers first analysis at scale of how LinkedIn’s members engage with content
The new service can be used to find and target audiences, boost a brand’s image or improve content marketing.
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Survey: Social and mobile are top drivers of new small business digital spending
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year.
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Marketing Day: Kia’s Super Bowl teaser ads, LinkedIn’s new look & UX principles
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV
The car maker has released two teaser ads with McCarthy as the narrator.
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LinkedIn refreshes desktop interface, emphasizing content and conversation
For the first time since LinkedIn’s inception, a new design has hit the LinkedIn desktop browsing experience.
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6 UX principles marketers can’t afford to overlook
Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement.
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Snapchat will target ads based on what people buy off Snapchat
Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.
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Impact Radius’ new tool lets brands find more possible partners for affiliate links
The company says that its Media Partner Discovery is the first to search affiliate partners outside specific networks.
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SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
The company says this is the first free viewability report by an ad platform.
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[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite
In this week’s show, we continue our series “The Path to CMO,” chatting with the new CMO of NPR about her marketing career and how she got to the C-suite.
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