IBM’s Watson measured @realDonaldTrump’s tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition.
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Category: Uncategorized
Cortana comes to Android’s lock-screen in a battle for visibility and usage
Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices.
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Why influencer marketing trumps influencer advertising
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand.
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Pinterest now offers ad groups to paid campaigns
Pinterest’s ad offering is now starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators.
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Marketing Day: Super Bowl ads, Adobe Marketing Cloud updates & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to build links without creating content: 5 examples
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.
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Three concepts to help you hit this year’s targets
Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in 2017.
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Methbot: The beginning of the end for digital ad fraud
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect yourself.
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Mind the store: Using AdWords to drive offline sales
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
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YouTube’s Top 10 Super Bowl ads since 2008: Anheuser-Busch’s Budweiser & Bud Light earn 3 spots
With Budweiser at No. 1 and No. 4 and Bud Light at No. 8, the beverage company was the only advertiser to have multiple appearances in the top 10 list.
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MarTech Landscape: What is RTIM?
Real-Time Interaction Management describes the central goal of digital marketing.
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Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
The announcements highlight the continued evolution of ‘brick-and-bits’ stores.
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5 tips for gaining a competitive advantage with your enterprise mobile app strategy
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition.
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Wix Super Bowl LI campaign comes out strong with Jason Statham & Gal Gadot throwing punches
The brand launched its first Super Bowl teaser ad this year on Facebook and YouTube Live.
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What I’ve learned from growing and unfollowing over 250,000 followers on Twitter
Why would you want to purge your Twitter feed? Columnist Travis Wright explains how Twitter helped him build industry relationships — and why he decided to start over.
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6 best practices for building a developer community
How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers.
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Instagram accounted for 70% of GQ’s social revenue last year
GQ has used branded posts and, recently, links in Stories to make more money through Instagram than any other social platform.
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