Uncategorized - Online Marketing

September 18, 2017 Uncategorized

5 futuristic advertising channels and the first rule of advertising dynamics

To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects will emerge over the next three to five years.

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September 18, 2017 Uncategorized

IAB sets up Blockchain Working Group for advertising

The move by the standards-making body shows that blockchain is growing up.

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September 18, 2017 Uncategorized

Janrain launches centralized data access control

The new Advanced Policy Manager provides what the company calls ‘the first standardization of access control across sites and apps’.

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September 17, 2017 Uncategorized

Marketing Day: AdWords competitive analysis, micro-moments & Facebook ad targeting news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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September 17, 2017 Uncategorized

Are you ready to evolve beyond marketing automation in the next era of B2B marketing?

Columnist Scott Vaughan says marketing automation’s “teenage years” are resulting in some soul-searching for B2B marketers and the leading marketing automation providers.

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September 17, 2017 Uncategorized

Why the C-suite loves loyalty

Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer health, show stability and keep investors happy.

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September 17, 2017 Uncategorized

To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments

Today’s highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers.

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September 17, 2017 Uncategorized

For Staples, it’s no longer just about office supplies

These days, even the place where you get printer ink and paper clips — or smartphones — wants more. It wants a relationship.

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September 17, 2017 Uncategorized

Thunder boosts personalization and performance following Adacus acquisition

The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual personalization and cross-device identification.

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September 15, 2017 Uncategorized

Gab.ai sues Google after removal from Play store for hate-speech violations

Social network created as ‘safe space for the alt-right’ claims Google abused its market power.

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September 14, 2017 Uncategorized

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.

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September 14, 2017 Uncategorized

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve…

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September 14, 2017 Uncategorized

How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up.

Please visit Marketing Land for the full article.